Lidia Varesco Design

1. Send a thank you card to a new client after finishing a project. Mention how you enjoyed working with them and look forward to the next project. Include a few business cards.
2. Follow-up with a connection made at a networking event. Make the note personal by mentioning something you spoke about or including a promised referral. Include a few business cards.
3. Surprise a client or colleague with birthday greetings.
4. Celebrate a colleague’s special life event (marriage, new baby, retirement).
5. Send a thank you card acknowledging a referral. To show extra gratitude, include a gift card for a local business.
6. Write a note of gratitude to a colleague or vendor who helped out with a challenging project.
7. Thank a client who always pays invoices on time (this is one of my favorites!)
8. Send a card on a less-popular holiday. Your clients will be pleasantly surprised to receive a “Happy Thanksgiving” card.

Tips for managing handwritten communications:

• Always have writing supplies on hand (greeting cards, note cards, postage stamps).
• Keep a running list of people to send thank you cards (clients, vendors, referrals).
• Put reminders in your calendar for business birthdays or other special events.
• Set aside one hour in your week to write cards.

See more Small Business Tipsheets by Lidia Varesco Design