October 8, 2009

How to Find the Work

Filed under: — lidia @ 5:27 am
  1. Tell everyone you meet what you do: have a 10-word blurb or elevator speech handy, so you can articulate this information quickly and concisely
  2. Talk to your friends about what you do: who better to sing your praises than the people who know you best—they may even become a client too!
  3. Hang out where the (potential) clients hang out: attend trade shows or other business events geared toward your target market
  4. Present yourself: get a booth at a trade event for even more exposure to your target market
  5. Attend networking events: meeting other businesses can lead to a working relationship and/or job referrals
  6. Join a group related to your business: meeting people increases your chances of making business connections, as well as learning about job leads
  7. Ask for a referral or testimonial from current clients: chances are they would be happy to give you a glowing review or pass along your name to a colleague
  8. Promote yourself: choose the optimum promotional method for your type of business (flyers, postcards, print or online ads) and get the word out—pair up with a complementary business to make your advertising dollar stretch
  9. Be patient: the business connections you make today may turn into a client next week—or next year. Don’t give up!

See more Small Business Tipsheets by Lidia Varesco Design

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