July 11, 2011

5 Tips for Making your Business Card More Effective

Filed under: — lidia @ 1:48 pm
  1. Make it unique and memorable: whether expressed through format (size, shape, folds), paper stock (heavy, textured, plastic, wood) or design, a memorable business card will stay in your recipient’s mind—
    and on their desk.
  2. Include clear and complete contact info: make sure your business card includes the basics: name, address, phone/fax number, email, URL. Then consider adding “extras,” such as twitter username, blog URL, hours of operation, product offerings, etc.
  3. Express your business personality: incorporate an aspect of your business or personality into the card: if you’re a home builder, print your card on wood. If you sell a product, include a photo of it on the card.
  4. Don’t overwhelm the recipient: don’t cram everything you do onto a tiny card. Consider creating a second business card for your ancillary business offerings.
  5. Make sure it’s well-designed and thought-out: a good business card—just like a good business—is not thrown together quickly, but thoughtfully considered, planned and executed. Reach out to a graphic designer experienced with branding and identity for expert assistance.

See more Small Business Tipsheets by Lidia Varesco Design