May 26, 2009

Tips for a Successful Trade Show

Filed under: — lidia @ 12:37 am
  1. Show off your work: utilize both a computer slideshow and printed samples to display your work and engage attendees in conversation.
  2. Bring ample promotional materials (postcards, brochures): some attendees will take several to share with colleagues, so bring more than expected to avoid running out mid-show.
  3. Have a memorable giveaway: give attendees something that is unique but also useful to generate the best response and help them to remember you.
  4. Interact with attendees: hand them promotional materials, ask them to sign your mailing list—these interactions will help to start conversations.
  5. Use attractive tabletop décor: cover the table with a neutral-colored tablecloth, place promotional materials in literature holders or baskets, and display your company name/logo prominently (i.e. large poster, banner, picture frame).
  6. Take detailed notes: jot down details of your conversations with attendees (including how to pronounce their name, if necessary)—this will make follow up easier and more personal.
  7. Follow-up is key: send an email thanking attendees for stopping by your booth, making sure to mention a detail of your conversation (to jog their memory). This is also a good time to acknowledge if they have signed up for your newsletter—or to invite them to sign up.

See more Small Business Tipsheets by Lidia Varesco Design

No Comments

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.