May 2, 2014

10-Minute Marketing: define your point of difference [WORKSHEET]

Filed under: 10-Minute Marketing — Tags: , , , , — lidia @ 10:00 am

10-Minute Marketing: define your point of differenceWhen I do branding consultations with clients, one of the most important—and enlightening—questions I ask is: What makes you different?

Also known as your point of difference (POD), it’s the product, service or value that you or your organization offers that sets you apart from your competition.

Knowing the answer to this makes your branding—and in turn, your marketing—much easier and more effective because you always have a reference point.

This week’s 10-Minute Marketing task:

Download and fill out my handy PDF worksheet “What is your point of difference?” 

Business Branding Tune-Up: What is your point of difference? [worksheet]

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.