March 21, 2014

10-Minute Marketing: write your positioning statement

Filed under: 10-Minute Marketing — Tags: , , , , — lidia @ 1:59 pm

10-Minute Marketing: write your positioning statementYour positioning statement, also known as your USP (unique selling point) tells people the “what” and “who” of your business.

It’s a crucial part of your branding and marketing. I refer to mine before doing any type of marketing outreach, i.e. drafting website copy, writing a blog post or planning a marketing campaign. It should be basic and straightforward, without any industry jargon.

Your positioning statement can be broken down into the following:

  1. Your unique service or product
  2. Who you provide it for

10-Minute Marketing task:

Write your positioning statement

Example:

  • Wharton Business School: The only business school that trains managers who are global, cross-functional, good leaders, and leveraged by technology. (via dummies.com)
  • typebaby: typebaby is a line of baby & kids apparel for urban parents that lets kids share their personality type through typography.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

March 7, 2014

10-Minute Marketing: Write your vision statement

Filed under: 10-Minute Marketing — Tags: , , , — lidia @ 10:00 am

10-Minute Marketing: write your vision statement [Biz Mama blog]Your vision statement captures the passion and future plans you have for your business. As this Forbes.com post says, it answers the question: “What’s the best you can be?

It may seem complicated, but you can break it down into the following: who (customers), what (product or service), where (region) and why (your passion/vision).

Why write a vision statement?  It serves as a guide for how your company presents itself in daily business and marketing activities—as well as long-term goals. It’s not just for start-ups; it should evolve as your business grows.

Your 10-Minute Marketing task:

Write your vision statement.

Example – Whole Foods
Our motto—Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches beyond food retailing [why]. In fact, our deepest purpose as an organization is helping support the health, well-being, and healing [what] of both people [who] — customers, Team Members, and business organizations in general — and the planet [where].

Need inspiration? Google your favorite company + vision statement for ideas.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.