February 17, 2017

10-Minute Marketing: Update your LinkedIn profile

Filed under: 10-Minute Marketing — Tags: , , — lidia @ 10:00 am

10 Minute Marketing_update your linkedin profile

Many of us probably haven’t looked at our LinkedIn profile since we created it. However since its gain in popularity, it’s a good idea to get reacquainted with LinkedIn and spruce up your profile.

A few things to keep an eye out for:

  • Headline: Does it accurately state what you do? (keep relevant keywords in mind)
  • Skills: Can you add or delete any? (again, keeping keywords in mind)
  • Headshot: Do you have one? Should it be updated?
  • Posts: Have you written a recent blog post that your network would be interested in? Here’s how to publish it on your LinkedIn profile.
  • Summary: Does it speak to your target audience and how you can help them? Should you update your work samples?
  • Recommendations: Are they recent? If not, reach out to recent clients for recommendations. Here’s a how-to.
  • Organizations: Update to include new memberships or delete old ones.
  • Groups: Delete those that are no longer of interest or relevant.

This week’s 10-Minute Marketing task:

Tidy up your LinkedIn profile.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

November 18, 2016

10-Minute Marketing: Respond to your LinkedIn notifications

Filed under: 10-Minute Marketing — Tags: , , , — lidia @ 10:25 am

10-Minute Marketing: Respond to your LinkedIn notifications

How often do you check in with LinkedIn? If you’re like me, perhaps not as often as you should. However, LinkedIn notifications can offer great insight into who is looking at your profile as well as an easy reminder to engage with your network.

TIP: The easiest way to do this is on a mobile device, see the “Notifications” tab in the LinkedIn app. On desktop, check the “Who’s Viewed Your Profile” and “Your Updates” pages (under the “Profile” tab).

6 ways to make your LinkedIn notifications work for you:

  1. Congratulate a connection on an anniversary or new job
  2. Reach out to prospects or past clients who have viewed your profile or liked your article
  3. Assess if your profile is attracting your ideal prospect
  4. Engage with people who are reading your articles
  5. Comment or like a connection’s article
  6. Respond to comments on your updates

This week’s 10-Minute Marketing task:

Check your LinkedIn notifications and take one action (send a note, follow-up, ask a question, etc.)

LInkedIn_50x50 Connect with me on LinkedIn

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

August 11, 2016

5 resources that make managing social media easier

Filed under: Social Media — Tags: , , — lidia @ 10:00 am

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I manage my business’ social media marketing myself so I know it’s no easy task for a smaller organization or nonprofit who doesn’t have a dedicated social media manager. These 5 resources can make the process much easier for you (#1 is my fave).

This post originally appeared on the Imagine PR ImagineBlog

As a PR and marketing company, and a small business owner, staying up-to-date with the most recent social media news is a necessity. It can be difficult identifying market trends, and knowing how to capitalize on them, but having great news resources really makes the process so much easier.  Unfortunately there is no one-stop-shop site. However,  we’ve put together a list of our top 5 favorite websites for finding social media news. Whether you want to hear about emerging start-up companies, or if you need to collect content to share on social media, we have you covered.

Check out our list below and if you use a site that you don’t see on this list, share it with us in the comment section below. We are always looking for great news resources!

sme_logo_whiteSocial Media Examiner

Social Media Examiner is great for small business who really want to learn the ins and outs of all the social media platforms. With tons of “How to” articles and lists of tips and best practices, you will find all you need to know about starting a social media campaign, and plenty of content to share with your network.

 

smw2015-featSocial Media Week

Social Media Week is a great source for everything social media. They mostly cover social media breaking news and insightful articles and lists, focusing on trends in the market and what they mean for small businesses. Additionally, Social Media Week hosts unique conferences “that explores the intersection of social technology and creativity with a week of panels, presentations, demos, workshops, talks, conversations, and interactive events.” Social Media Week will be hosting their CHICAGO conference November 14 – 18, providing attendees with great educational experiences, and networking opportunities with some of the biggest influencers, from almost every industry. Secure your tickets now.

forbesForbes

Forbes social media section is more business and investor oriented than sites like Social Media week. While Forbes will rarely have lists like “5 ways social media is changing this year”, Forbes highlights top performers, and emerging companies. If monitored properly, Forbes has the potential to help you stay one step ahead of your competitors when it comes to adopting, and utilizing the latest technologies to make your business more efficient.

 

SocialTimes_640x480Social Times

Social Times is like a hybrid of Forbes and Social Media Week. They have a good stream of industry news and highlights of how innovative companies are using social media platforms to grow their businesses. Another awesome feature of Social Times is that they place the topic of the article above the title. For example, if an article is about which casinos are most popular on Instagram, Instagram will appear above the title. This saves you the time of scanning articles to see if they’re what you need.

squarelogo_9Social Media Today

Social Media Today is catered for the more serious and experienced marketers. That’s not to say “newbies” shouldn’t read it, because they should, the content is simply more useful if you already have a very good understanding of what works for you and what doesn’t. They have some great “How to” articles, but half of the content is mostly useful for key decision makers – those who are no longer executing day-to-day marketing campaigns, but are now in charge of finding the best systems for analytics and trends.

September 16, 2013