January 11, 2017

How to make the most out of working with a graphic designer

Filed under: Marketing & Promotion — Tags: , , , , , , , , — lidia @ 10:00 am

8 ways to get the most out of your graphic designer

Having a graphic designer partner can make a huge difference for an organization. Since your branding is probably the first thing a potential client or partner notices about you, investing in a well-designed logo and other marketing materials is one of the keys to success.

I recently shared my top 8 tips for working with a graphic designer on the Keyword Marketing Blog:

  1. Let us know what your goals are for the project (aka the “who, what and why”): This includes WHO you are trying to reach, WHAT you are trying to accomplish, and WHY you chose this type of marketing piece. The more we know about your project and your goals, the better the end result will be.
  2. Send us copy that is complete and well-organized: This will cut down on the number of potential edits (saving you time and money). Let us know if you need referrals for a copywriter or editor. Or ask us for help editing your content to fit your message.
  3. Provide graphics that are high-resolution and in usable file formats: Please, no graphics pulled from the web! Also let us know of any potential copyright issues—if you are unsure about using an image, we can help you investigate or find appropriate images.
  4. Inform us of deadlines and crucial project milestones: It helps us create a working production schedule—and we are happy to keep you on track if necessary!
  5. Let us know how and where your project will be used: If you need print materials, a website, online advertising, social media profiles or graphics, promotional or staff apparel, etc., we want to know about it.
  6. Provide samples: If you have existing marketing materials or branding, please provide samples at the start of the project so we can keep everything consistent.
  7. Bring up any concerns as they arise: Please let us know as soon as possible of any concerns you have during the design process. Frequent and honest communication is appreciated and will help both of us stay on the same page.

  8. Bonus points – if you have Brand Guidelines, please send them: This helps us keep our designs on-brand (And if you don’t have brand guidelines, we are happy to create them for you)

Above all, know that we are here to help. If you have any questions as we go along, please ask. Remember, our job is to make your business look good so the more we communicate, the better your business branding—and our relationship—will be.

Do you need a graphic design partner? I would love to chat with you!

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September 3, 2013

What can you learn about small business from a toddler?

Filed under: Biz Mama — Tags: , , , , , — lidia @ 5:14 pm

All I Really Need To Know In Small Business, I Learned From My Toddler

Last year, I wrote a blog post about what my infant son taught me about small business. Now that he’s an active 2-year old, I decided to write a follow-up.

Head over to the Founding Moms blog to read All I Really Need To Know In Small Business, I Learned From My Toddler.

Founding Moms is one of the Top 10 Websites for Woman Entrepreneurs in 2013!

Leave your comments! What has your baby or child taught you about running a small business?

July 18, 2013

Baby AND a business? Yes, it’s possible!

Filed under: Biz Mama,Small Business — Tags: , , , , , , , — lidia @ 10:00 am

baby & business? Yes it's possible!

Now that I’m a mom, I have a whole new appreciation for mothers—not to mention mothers who also run a small business.

My son is about to turn two years old and I’m comfortable with my new work-family routine (or lack, thereof). However, I went into motherhood with the concept of “balance” in my head. After the first few months of sleepless nights and baby-caring days, I realized balance is not humanly possible when you have a child.

Make it work.

I was happy to hear Meg Mateo Ilasco, co-author of Mom, Inc., introduce a new term for us working mamas in this Design*Sponge post: “making it work.” You may not achieve perfect balance every day, but you can make it work for you.

Do the juggle.

Joy Deangdeelert Cho of Oh Joy! wrote a wonderful post last year about how she prepared for and ran her creative business with a new baby. She calls it “the juggle,” which is truly accurate. My days are constantly shifting and changing, as I juggle whatever work/home situation arises.

Make a plan.

As Joy mentions, being prepared is key. I wrote a post on the Creative Freelancer blog about how I prepared my small business for baby. Of course, you can’t anticipate everything (like a baby who decides to arrive 2-1/2 weeks early!) but you will feel more relaxed if you have a plan.

I’m constantly inspired and uplifted by my fellow mama-business owners who truly are getting’ it done!

• • •

Speaking of… please vote for me in the Red Tricycle Awards for Awesome Mom-Run Businesses in Chicago! Click here and vote for typebaby.

Do you know any other moms in business who are getting’ it done?

 

July 28, 2009

Share the (local business) love

Filed under: Local (Chicago),Small Business — Tags: , , , — lidia @ 1:20 pm

My readers know that I’m dedicated to supporting local businesses. Now you can help a small business grow with the click of a mouse: nominate them in the “Love a Local Business” campaign from Intuit. Typing a few kind words about your favorite coffee shop, painting company, or graphic designer (hint, hint) literally puts them “on the map”—not to mention gives them a chance to win a $1000 Intuit Growth Grant. Or nominate your own business and share why you love what you do.

Nominate your favorite local business now!