September 10, 2009

What I learned on my summer vacation: Part 8

Filed under: Small Business — Tags: , , , — lidia @ 1:49 pm

Part of a series of post-Creative Freelancer Conference postings:

8. Polish up your presentation skills with strong content and confident delivery:

  1. Focus needs to be on the client: their issues, problems, situation
  2. Your capabilities should resonate with their issues: how can you solve their problem?
  3. Build/maintain steady client contact prior to presentation (phone calls, emails)
  4. Build an outline (3-5 bullet points): use active verbs, simple terms, short copy
  5. Rehearse: memorize the most important points, consider what questions may come up
  6. When presenting, engage the audience, be authentic: use humor or relate a story to the content

(Inspired by Darryl Salerno’s session, Effective Presentations for Creative Solopreneurs)