December 16, 2016

10-Minute Marketing: Choose a word for the year

Filed under: 10-Minute Marketing — Tags: , , , , , — lidia @ 10:00 am

Choose a word for the year

Starting back in 2014, I’ve chosen a word for the upcoming year. I learned this from Gretchen Rubin and I’ve found it to be a great way to set the tone for the year and stay focused on my goals.

This year’s word was REGROUP. After taking some time off to focus on my new baby last year, I wanted to regroup and get back to business this year—which I successfully did. (Stay tuned to hear my word for next year…)

This week’s 10-Minute Marketing task:

Choose a word for the upcoming year. Print it out and post in your workspace.

BONUS: Share your word on my Facebook page!

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

 

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December 2, 2016

10-Minute Marketing: Make a list of this year’s accomplishments

Filed under: 10-Minute Marketing — Tags: , , , , , , — lidia @ 10:39 am

10-Minute Marketing: Make a list of this year’s accomplishments

Now that 2016 is drawing to a close (whaaaat?) it’s a great time to reflect on what you’ve accomplished this year. We spend so much time focused on achieving our goals, so it’s nice to spend a little time basking in the glow of our accomplishments. And once you start writing it down, you will realize you’ve accomplished quite a lot.

You can do this is a few different ways. For example, I keep a running list of monthly highlights so that at the end of the year, I can review a few key areas of my business: client growth, sales growth and press/PR highlights. These highlights also come in handy for my press mentions, website copy and content marketing. I also recently made a list of my accomplishments related to the yearly goal I made in my accountability group.

However you do this exercise, I think you will be pleasantly surprised at the end. Feel free to share here or on my Facebook page so we can all cheer you on!

This week’s 10-Minute Marketing task:

Make a list of your accomplishments this year.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

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October 15, 2012

Book Review: Mom, Inc. by Meg Mateo Ilasco & Cat Seto

Filed under: Biz Mama,Book review — Tags: , , , , — lidia @ 10:00 am

I’m a fan of the “Inc.” series of books (Craft, Inc., Creative, Inc., Blog, Inc.) for creative businesses. Mom, Inc. by Meg Mateo Ilasco and Cat Seto is a great addition to the series (and my bookshelf).

What’s in the book

Mom, Inc. offers useful tips and information for moms starting or running a business. Ideas such as writing a Mom Statement and finding support networks are useful for moms just started out as well as seasoned biz mamas. I’m part of a local mompreneur group and find it so helpful.

They also talk about ways to balance work and children—which can be tricky, especially for new moms. And if you are a mama-to-be, you will appreciate their timeline for preparing your business for baby’s arrival and after.

What I love about the book

I love the authors’ clear, honest writing style and appreciate them sharing their knowledge and experiences. Both Meg and Cat are not only successful designers and small business owners but also moms, so they are an inspiration to myself and other biz mamas.

I also enjoyed reading the stories from well-known biz mamas, such as Skip Hop’s Ellen Diamant and DwellStudio’s Christiane Lemieux. As a fan of their baby products, I was inspired by their stories of starting and maintaining their successful businesses.

Mom, Inc. is currently a fixture on my desk…marked with many sticky notes!

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book reviews.