August 18, 2017

10-Minute Marketing: Implement a CRM system

Filed under: 10-Minute Marketing — Tags: , , , , — lidia @ 11:05 am

10-Minute Marketing: Implement a CRM system

As someone who’s been tracking prospects in Excel spreadsheets for years, switching to a CRM (customer relationship management) tool has been a real game changer for me. Not only can I reach out to and follow up with my prospects and leads more efficiently, but my communication with them is in one place rather than scattered throughout spreadsheets and email folders.

There are a lot of CRMs available and they have varying levels of features and complexity, so I recommend testing a few to see which one is best for your needs.

Here are a few that have tested by or recommended to me:

This week’s 10-Minute Marketing task:

Open an account with a CRM and add 5 prospects.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

November 18, 2016

10-Minute Marketing: Respond to your LinkedIn notifications

Filed under: 10-Minute Marketing — Tags: , , , — lidia @ 10:25 am

10-Minute Marketing: Respond to your LinkedIn notifications

How often do you check in with LinkedIn? If you’re like me, perhaps not as often as you should. However, LinkedIn notifications can offer great insight into who is looking at your profile as well as an easy reminder to engage with your network.

TIP: The easiest way to do this is on a mobile device, see the “Notifications” tab in the LinkedIn app. On desktop, check the “Who’s Viewed Your Profile” and “Your Updates” pages (under the “Profile” tab).

6 ways to make your LinkedIn notifications work for you:

  1. Congratulate a connection on an anniversary or new job
  2. Reach out to prospects or past clients who have viewed your profile or liked your article
  3. Assess if your profile is attracting your ideal prospect
  4. Engage with people who are reading your articles
  5. Comment or like a connection’s article
  6. Respond to comments on your updates

This week’s 10-Minute Marketing task:

Check your LinkedIn notifications and take one action (send a note, follow-up, ask a question, etc.)

LInkedIn_50x50 Connect with me on LinkedIn

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.