August 15, 2012

Featured project: Art Lakeview branding & promotional materials

Filed under: Featured Design Project,Local (Chicago) — Tags: , , , — lidia @ 10:26 am

Art Lakeview event brochure, postcard and social media logo

For the second year in a row, we worked with the Lakeview Chamber to create promotional materials for Art Lakeview: A Pop-Up Art Experience. This annual “strolling gallery” allows people to experience the Chicago neighborhood through local artwork: the artists hang their work in retail shops on Southport and Lincoln Avenues.

We created the branding for Art Lakeview last year, but this year’s promotional materials needed to be updated to reflect event changes. We designed an event brochure, postcard, poster, banner, print ad and artist cards, as well as a logo variation for social media use. See all the promotional materials here. One of the challenges was showing the artists’ work and corresponding retail locations in the event brochure without using an actual map.

The event was a success and brought many new visitors to the neighborhood.

January 11, 2010

Featured Project: 2010 Calendar

Filed under: Featured Design Project,Marketing & Promotion — Tags: , , , — lidia @ 8:00 am

2010 Quick Peek Calendars - buy online!

I’m delighted to share that my 2010 Quick Peek Calendar is featured on the Artisan blog as an example of creative self-promotion.

After many years of sending holiday cards to clients and friends in December, I decided to start sending a New Year card and Calendar instead. The response has been very positive. I love walking into a client’s office and seeing my calendar posted on the wall. And this year, I even got several requests for calendars in advance of mailing them!

With the boom of online promotion, I think people like to get something in the mail (that isn’t a bill, that is). Not to mention the calendar concept fits perfectly with my policy of sending gifts that are beautiful, yet practical.

Thank you to my friends at Artisan in Chicago!