June 30, 2010

How to picture creativity

Filed under: Creativity — Tags: , , , — lidia @ 9:17 am

After reading a recent article in HOW Magazine based on the upcoming book The Creative Process Illustrated, I was inspired to think about and illustrate my own creative process.

Though it’s hard to pinpoint exactly how a great idea forms, my process of getting to there usually takes a similar path:

  1. Start with notepad and pen (I like the Uniball Vision fine point pen)
  2. At the top of the page, write down the date and pertinent project details
  3. Do creative research—both online and offline
  4. In the sidebar, jot down words that come to mind: check thesaurus.com for additional keywords
  5. Sketch possible patterns, icons or motifs
  6. Create color palettes that may be appropriate (in colored pencil or by noting PMS color)
  7. Jot down font ideas or print font samples
  8. Start sketching layout thumbnails (and in my case, it’s literal—I work on a small scale!)
  9. Put stars next to the best ideas: start developing these ideas further on the computer

I try to keep my sketches neat, as I sometimes scan and email them to clients before I jump on the computer. But I try not to let that keep me from pushing myself and expressing all my ideas. Sometimes that so-called “reject” turns out be a winner!

How do you picture your own creativity?

Read a Q&A with Picturing Creativity book authors here.

September 11, 2009

What I learned on my summer vacation: Part 9

Filed under: Small Business — Tags: , , — lidia @ 3:29 pm

Part of a series of post-Creative Freelancer Conference postings:

9. Tell potential clients about your work process:

  1. Initial consultation details (free? time limit?)
  2. Project types (we take on jobs of $xxxx size or larger)
  3. Fee structures (hourly, by the project)
  4. Communication preferences (email, in-person meetings).

Based on this advice (inspired by Michelle Goodman’s session, Dealing with Nightmare Clients), I’ve decided to add a “How We Work” page to my website. This will give new clients an opportunity to learn more about our work style before we meet in person—helping to determine “are we the right fit” in the beginning of the process.

September 8, 2009

What I learned on my summer vacation: Part 6

Filed under: Small Business — Tags: , , — lidia @ 5:55 pm
illustration by fragmented

illustration by fragmented

Part of a series of post-Creative Freelancer Conference postings:

6. Create a sales process and follow it:

  1. Hot lead calls you (a referral, or saw your marketing materials)
  2. Explore a fit (are we right for each other?)
  3. Present your process/thinking
  4. Talk money (what is their budget range?)
  5. Send a recap in writing (i.e. proposal)
  6. Get a signature (for both project cost and production schedule)
  7. Get started

(inspired by Peleg Top’s session The Essential Rules for Writing and Presenting Proposals)