April 23, 2018

A to Z of Design: T is for tint

Filed under: Design & Art — Tags: , , , , — lidia @ 8:29 pm

A to Z of Design: T is for tint

A tint is formed when white ink is mixed with a color to make the color lighter. It’s also called “screening back” a color and is indicated by a percentage. Using tints allows you to include multiple colors in a design when a project budget only allows for 1-color printing.

A shade is formed when black ink is mixed in with a color to make the color darker.

See all of the A to Z of Design posts here.

April 20, 2018

A to Z of Design: R is for resolution

Filed under: Design & Art — Tags: , , , — lidia @ 10:00 am

A to Z of Design: R is for resolution

Resolution is a way of measuring the quality of an image. In general, the higher the resolution, the higher the quality. A high-res image will be sharp and detailed, while a low-res image will be pixelated or blurry. A high-resolution image results in a larger file size due to the larger number of pixels captured within the image.

For print projects, 300 dpi (at 100% of the desired size) is usually the minimum resolution recommended for quality output, while for online images, 72 dpi is recommended.

See all of the A to Z of Design posts here.

April 18, 2018

A to Z of Design: P is for print

Filed under: Design & Art — Tags: , , , , — lidia @ 10:10 am

A to Z of Design: P is for print

Print is not dead! In fact, there are more ways to print affordably now than in the past.

Offset printing is a method that transfers ink from a plate to a rubber blanket then to paper using a different printing plate per color. It is best used when precise color and print quality are needed. If Pantone colors are used in a design, offset printing will assure the most accurate color match.

Digital printing is method where a digital-based image is printed directly to paper (or another substrate such as plastic or metal). It is useful when quantities are low or a quick turnaround is needed, as there isn’t as much set-up required as for offset.

Letterpress printing is a type of relief printing where an inked raised surface (printing plate) is pressed down onto paper in a printing press. This results in a slight indentation of the paper, so heavier and higher-quality paper stock should be used. Letterpress is best used for fine line work and typographic designs.

See all of the A to Z of Design posts here.

October 22, 2010

Paper sells: the comeback of paper

Filed under: Design & Art,Marketing & Promotion — Tags: , — lidia @ 1:30 pm

Paper is making a comeback.

Though the last few years have seen an increase in digital and online marketing channels, people are now realizing: paper sells.

Whether it’s a direct mail piece, catalog or marketing brochure, printed pieces are a way for businesses to stand out in the digital age.

This is great news for a print designer such as myself. I do strive to be be green, going paperless when possible. But being a longtime fan of paper (OK, paper junkie), I can’t deny the joy of seeing a printed brochure or announcement on a fabulous paper I selected.

And why not use paper? Most paper companies have responded to customers’ requests, offering environmentally-friendly options. Designers can create a design that uses less paper more creatively (saving trees and money). And there’s no substitute for experiencing the tactile quality of a printed piece.

According to the recent Deliver Magazine, direct mail generated the majority of donations to nonprofit organizations in 2009. Marketers are also realizing the value of combining print with online channels.

Several paper companies have launched recent campaigns to promote paper. NewPage Corporation launched the Paper Sells More Product” campaign, giving away $100,000 in print services to help catalogers, magazine publishers, and retailers sell more product.

Domtar Paper launched the “PAPER Because” campaign to highlight the key role paper plays in our lives and the reasons why it’s an environmentally sound choice.

Several paper and printing companies have also partnered with The Print Council. By providing education, awareness and research, they aim to promote the importance of print and the role it plays in your business’ media mix.

So, when you work on your next marketing or promotional campaign: think paper!

January 20, 2010

Your (print) life in digital

Filed under: Marketing & Promotion,Uncategorized — Tags: , , — lidia @ 10:23 pm

At the Unisource Paper Show in Chicago last year, I was delighted to discover lots of new paper stocks for digital printing—and thrilled that many of them were also recycled (30–100% PCW).

photo by jaxxon on flickr

As many small businesses are printing short runs digitally—or even printing in-house on their trusty laser printers—I thought I would share my digital paper discoveries.

Digital papers can be purchased online either directly from the paper mill or at online retailers such as The Paper Mill Store. Some papers are available at local retail stores too. Check each paper manufacturer’s site for specific purchase information.

Print no more on boring white laser paper!