October 31, 2014

10-Minute Marketing: archive your press mentions

Filed under: 10-Minute Marketing — Tags: , , , — lidia @ 10:00 am

10-Minute Marketing: archive your press mentionsWhenever I’m lucky to receive a press mention, I add the link to my News page, however I also archive it: I print a copy and do a screen grab of the page.

Why? Well, you never know how long that page will exist. And this way, you’ll also have an electronic version to use for proposals, press kits, trade shows, etc.

This week’s 10-Minute Marketing task:

Archive your press mentions. Do a screen grab of the page* and/or make a hard copy printout. 

*I use the Pixlr Grabber add-on in Firefox

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

February 5, 2014

Branding: what others say is more important than what you say.

Filed under: Branding — Tags: , , , — lidia @ 4:41 pm

Quote_Ries_outehr-say-brand