March 21, 2014

10-Minute Marketing: write your positioning statement

Filed under: 10-Minute Marketing — Tags: , , , , — lidia @ 1:59 pm

10-Minute Marketing: write your positioning statementYour positioning statement, also known as your USP (unique selling point) tells people the “what” and “who” of your business.

It’s a crucial part of your branding and marketing. I refer to mine before doing any type of marketing outreach, i.e. drafting website copy, writing a blog post or planning a marketing campaign. It should be basic and straightforward, without any industry jargon.

Your positioning statement can be broken down into the following:

  1. Your unique service or product
  2. Who you provide it for

10-Minute Marketing task:

Write your positioning statement

Example:

  • Wharton Business School: The only business school that trains managers who are global, cross-functional, good leaders, and leveraged by technology. (via dummies.com)
  • typebaby: typebaby is a line of baby & kids apparel for urban parents that lets kids share their personality type through typography.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.