April 25, 2017

A to Z of Design: M is for monochrome

Filed under: Design & Art — Tags: , , , , , , — lidia @ 10:30 pm

M is for monochrome

Monochrome refers to a design that only uses one color, or shades of one color. A grayscale (or black-and-white) design is considered monochrome, as well as a design printed using one Pantone color (see example above). Monochrome designs are sometimes chosen to keep printing costs down as only one ink color (and related printing plate) is required.

See all of the A to Z of Design posts here.

 

April 4, 2017

A to Z of Design: C is for Color

Filed under: Design & Art — Tags: , , , , , — lidia @ 10:11 pm

C is for color

Designers use a variety of color systems, based on the project’s needs and goals.

CMYK is a color system in which colors are created using a combination of cyan (C), magenta (M), yellow (Y) and black (K) inks. CMYK is also referred to as four-color process printing.

PMS (Pantone Matching System) is a standardized color system in which each ink color is assigned a number, i.e. PMS 179. This allows print vendors to assure color accuracy. PMS colors are often used for branding projects (usually 1 or 2 colors) in which color match is crucial. PMS colors are also called spot colors.

RGB (red, green, blue) is a color system used by computer monitors and video screens. RGB colors are difficult to match as brightness and quality can vary by monitor.

Hex is a six-digit color system used for web applications (i.e. HTML and CSS). Colors are specified like this: #CD5C5C.

See all of the A to Z of Design posts here.