January 15, 2013

Featured Project: Ralyn Shoe Care rebranding

Filed under: Featured Design Project — Tags: , , , , , — lidia @ 11:55 am

Justin Blair & Company’s Ralyn Shoe Care had a problem: the line didn’t have a unified look or branding. I worked with them to rebrand Ralyn and position it as a complete shoe care program from a company that values quality and experience.

Challenges

  • Creating a brand that appeals to the customer (shoe care stores, department stores) as well as the end user
  • Integrating the branding into multiple packaging types and orientations
  • Working with multiple vendors with varying artwork requirements
  • Designing for multiple color spaces and achieving color match on myriad substrate types, ranging from aerosol cans to paper boxes
  • Creating innovative solutions for budgetary restrictions

Our solutions

We developed new packaging designs that unified the brand and emphasized the company’s shoe care experience. Each category was color-coded (i.e. leather care, suede care) for the end user’s benefit.

We also created a brand standards manual to assure brand unity when Justin Blair & Company is developing future products.

How did we do?

Overall, the product line has experienced a large increase in interest and sales, with some customers purchasing products they’ve never bought before. In fact, the Ralyn Suede Care Kit (shown above at right) experienced a huge jump in sales, with 2-week totals exceeding the previous year’s totals.

August 17, 2010

One of our designs is featured in The Big Book of Packaging!

Filed under: Featured Design Project — Tags: , — lidia @ 9:00 am

We are thrilled to announce that one of our packaging design projects will be featured in the upcoming book, The Big Book of Packaging. Produced by Crescent Hill Books, the book will be published by HarperCollins Publishers in Spring 2011.

Featured in the book is product packaging and POP display that we designed for Justin Blair‘s new line of retail foot care products. We worked closely with our client and the printer to develop packaging that was both unique in the market as well as practical for the end user. Read more about the project here.

Get a sneak peek of the book on the Crescent Hill Books blog!