Print is not dead! In fact, there are more ways to print affordably now than in the past.
Offset printing is a method that transfers ink from a plate to a rubber blanket then to paper using a different printing plate per color. It is best used when precise color and print quality are needed. If Pantone colors are used in a design, offset printing will assure the most accurate color match.
Digital printing is method where a digital-based image is printed directly to paper (or another substrate such as plastic or metal). It is useful when quantities are low or a quick turnaround is needed, as there isn’t as much set-up required as for offset.
Letterpress printing is a type of relief printing where an inked raised surface (printing plate) is pressed down onto paper in a printing press. This results in a slight indentation of the paper, so heavier and higher-quality paper stock should be used. Letterpress is best used for fine line work and typographic designs.
