July 22, 2015

6 tips for an engaging organization newsletter

Filed under: Marketing & Promotion — Tags: , , , , — lidia @ 10:00 am

6 tips for an engaging organization newsletter

One of my favorite ways to keep in touch is through my newsletter. Every time I send one, I inevitably hear back from a client or prospect that has been “reminded” of me.

Would you like to have this same effect with your organization’s newsletter? Read on for my tips for a more engaging newsletter.

  1. Write for your target audience: The first thing to consider when writing a newsletter is: what do your members or supporters want to hear about? What are their questions, pain points or interests?
  2. Keep it short: The days of long newsletters are gone. There’s more inbox clutter nowadays, so you have to keep your message short and to the point.
  3. Create a simple and flexible email template: I highly recommend using one of the online email newsletter services (I personally use and love MailChimp). This allows you to create a template that can be easily adapted for each issue.
  4. Develop a basic editorial calendar: Having a schedule for your newsletter not only helps you stay on-track, but your readers will begin to expect to hear from you (out of sight really does become out of mind!) It can be a simple as an Excel file with monthly send dates and newsletter topics. Hint: make things ever easier and plan topics a few months in advance. See an example editorial calendar.
  5. Keep a file of topic ideas: One of the biggest blogging complaints I hear is: I have nothing to write about. Once you’ve considered your target audience (see #1), the ideas should start to come easier. Now, create a file where you can store all these great ideas (I use the app Evernote).
  6. Send it consistently: Readers tend to engage more with a newsletter that is familiar to them rather than one that is infrequent. I send mine monthly, however depending on your organization (say, if you host weekly events) you may need a more frequent schedule.

So there you have it… you’re on your way to a more engaging newsletter.

Have you put any of these tips in practice? Let me know, I would love to know how it works out for you!

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December 14, 2010

‘Tis the season for giving

Filed under: Community Outreach,Local (Chicago) — Tags: , , , — lidia @ 8:29 am

"Hope" gift box from GothamChick on Etsy

With charitable giving taking a hit in the current economy, local and national organizations need all the help they can get. This is a great time of year to reflect on your good fortune and share what you can with others.

I have several friends and clients at local nonprofit organizations, so they are first on my list for giving. Over the years, I’ve seen how these organizations help the community so I willingly do my part to help out.

Ideas for holiday giving

  • Your local food pantry
  • An organization that supports a cause close to your heart or family
  • American Red Cross or other aid organization
  • Organizations that provide housing or care to the homeless
  • An organization that connects with your personal interests. Love music? Support your local music conservatory.

GuideStar.org is a good place to start your research: search by name, location or type of nonprofit organization.

Donating without writing a check

You don’t have to limit yourself to cash donations. Here in Chicago, there is an organization called Leave it for Love that takes unused gifts and “re-gifts” them to a local charity. During this time of year, you can also usually find organizations (or retail stores) that collect donations of coats, eyeglasses or shoes and donate them appropriately.

Do you have other ideas for giving during the holidays? Leave them in the comments!

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