January 5, 2018

10-Minute Marketing: Conduct a social media audit

Filed under: 10-Minute Marketing — Tags: , , — lidia @ 3:01 pm

10-Minute Marketing: Conduct a social media audit

When was the last time you reviewed your social media strategy and analytics? If the answer is more than a few months, time to get to it!

Start by generating analytics for each social media outlet you use. You can use the analytics provided by each outlet, however if you need more than 90 days worth, here are a few good resources for expanded data:

Once you have all your stats, print out a copy of your social media strategy and goals. Review the analytics findings as compared to your goals. For example, if your goals are to increase website traffic and grow your email list: How many visitors are coming to your website via social media posts? Have you grown your email list as a result of social posts or ads?

If you find that you’re not hitting your goals, then it may be time to tweak your social media strategy.

For a more advanced social media audit (or if you need help determining your social media activities and goals) check out this Social Media Audit from Digital Marketer.

This week’s 10-Minute Marketing task:

Conduct a social media audit.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

February 21, 2011

Are you using O2O marketing for your small business?

Filed under: Marketing & Promotion,Social Media — Tags: , , , , — lidia @ 10:00 am

photo on flickr by zoovroo

I recently read Duct Tape founder John Jantsch‘s article on 5 Trends that Will Shape Small Business in 2011. One trend that resonated with me was: O2O (online 2 offline) marketing.

What is O2O marketing?

John refers to it as “the logical integration of instant media with traditional media, social networks with chamber mixers.” He adds, “Online and offline, traditional media and new media, will stop competing and start working together.”

Admittedly, I’m an avid user of social media, however I also have a personal campaign to encourage people to send handwritten communications (read my articles here). Needless to say, I’m very fond of—and familiar with—the concept of online to offline marketing. And after being bombarded with social media opportunities, going offline for awhile is a nice change of pace.

How can O2O marketing be effective?

In my articles, I talk about about my own business relationships that were initiated online (i.e. twitter, blogs) but became established offline (i.e. handwritten note, in-person meeting). Without the offline communications, I wouldn’t have been able to to get to know the person and learn about their business. In each of these situations, I made not only a valuable business connection, but a new friend. And in small business, it’s all about creating personal relationships, discovering how we can work together or help each other.

How do you use online 2 offline marketing techniques in your own small business?

September 16, 2009

What I learned on my summer vacation: Part 12

Filed under: Marketing & Promotion — Tags: , , , — lidia @ 1:26 pm

lvdtwitterPart of a series of post-Creative Freelancer Conference postings:

12. Make a plan for using social media for your business.

  • Know your target market
  • Be useful and informative (freebies are always appreciated!)
  • Be supportive of others’ efforts and projects
  • Be entertaining (it doesn’t have to be all business)
  • Let your personal voice come through
  • Link back to your main online marketing vehicle (website or blog)
  • Determine your goals—focus on those outlets that are working

Social media is like any other marketing tool—it requires some thought and planning. In Colleen Wainwright’s session, The Astoundingly Simple Secrets to Making Social Media Work for You, I was inspired to create a plan for my social media marketing—in other words, avoid Twittering willy-nilly all day.