August 11, 2016

5 resources that make managing social media easier

Filed under: Social Media — Tags: , , — lidia @ 10:00 am

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I manage my business’ social media marketing myself so I know it’s no easy task for a smaller organization or nonprofit who doesn’t have a dedicated social media manager. These 5 resources can make the process much easier for you (#1 is my fave).

This post originally appeared on the Imagine PR ImagineBlog

As a PR and marketing company, and a small business owner, staying up-to-date with the most recent social media news is a necessity. It can be difficult identifying market trends, and knowing how to capitalize on them, but having great news resources really makes the process so much easier.  Unfortunately there is no one-stop-shop site. However,  we’ve put together a list of our top 5 favorite websites for finding social media news. Whether you want to hear about emerging start-up companies, or if you need to collect content to share on social media, we have you covered.

Check out our list below and if you use a site that you don’t see on this list, share it with us in the comment section below. We are always looking for great news resources!

sme_logo_whiteSocial Media Examiner

Social Media Examiner is great for small business who really want to learn the ins and outs of all the social media platforms. With tons of “How to” articles and lists of tips and best practices, you will find all you need to know about starting a social media campaign, and plenty of content to share with your network.

 

smw2015-featSocial Media Week

Social Media Week is a great source for everything social media. They mostly cover social media breaking news and insightful articles and lists, focusing on trends in the market and what they mean for small businesses. Additionally, Social Media Week hosts unique conferences “that explores the intersection of social technology and creativity with a week of panels, presentations, demos, workshops, talks, conversations, and interactive events.” Social Media Week will be hosting their CHICAGO conference November 14 – 18, providing attendees with great educational experiences, and networking opportunities with some of the biggest influencers, from almost every industry. Secure your tickets now.

forbesForbes

Forbes social media section is more business and investor oriented than sites like Social Media week. While Forbes will rarely have lists like “5 ways social media is changing this year”, Forbes highlights top performers, and emerging companies. If monitored properly, Forbes has the potential to help you stay one step ahead of your competitors when it comes to adopting, and utilizing the latest technologies to make your business more efficient.

 

SocialTimes_640x480Social Times

Social Times is like a hybrid of Forbes and Social Media Week. They have a good stream of industry news and highlights of how innovative companies are using social media platforms to grow their businesses. Another awesome feature of Social Times is that they place the topic of the article above the title. For example, if an article is about which casinos are most popular on Instagram, Instagram will appear above the title. This saves you the time of scanning articles to see if they’re what you need.

squarelogo_9Social Media Today

Social Media Today is catered for the more serious and experienced marketers. That’s not to say “newbies” shouldn’t read it, because they should, the content is simply more useful if you already have a very good understanding of what works for you and what doesn’t. They have some great “How to” articles, but half of the content is mostly useful for key decision makers – those who are no longer executing day-to-day marketing campaigns, but are now in charge of finding the best systems for analytics and trends.

March 4, 2013

Good advice from a Biz Mama: work ahead of deadlines

Filed under: Small Business,Time Management — Tags: , , , , , , — lidia @ 5:28 pm

Biz mama tip: work ahead of deadlines

Earlier this year, I chatted with fellow biz mama Alisa Bonsignore of Clarifying Complex Ideas who had this great advice for busy moms:

..learn to work as far ahead of deadlines as possible, not just because it gives [you] an extra opportunity to read through things with clear eyes, but because you just never know when a sick kid is going to wreak havoc with your deadline.

This advice rang true for me this winter, when my toddler got sick and then I proceeded to catch a nasty cold that kept me out of the office for almost a week (somehow Hubby was spared of this germ fest).

Of course, during this time, I had a large proposal due and several other time-sensitive projects. I was grateful for: 1) my laptop at home with remote access to my office, and 2) working ahead of my deadlines.

Because I like to work ahead of schedule to give myself time to mull things over, I had already started on projects with upcoming due dates. So the day I had to miss work because of a pediatrician appointment—and subsequent pharmacy run—was not as stressful as it could have been. So, I’m glad I took Alisa’s advice and prepared in advance.

How do you manage to stay on top of your workload—especially when you have sick kids or an unpredictable schedule?

January 20, 2011

Take control of your email inbox

Filed under: Time Management — Tags: , , — lidia @ 12:21 pm

photo by TheTruthAbout on flickr

If you’re like me, your email inbox is currently out of control. Since one of my goals for 2011 is to keep a tidier inbox, I’ve decided to take charge and hit delete.

Read my latest post on the Creative Freelancer Blog for tactics to control your email inbox.

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See all of my small business posts on the Creative Freelancer Blog here.

September 14, 2009

What I learned on my summer vacation: Part 10

Filed under: Small Business,Time Management — Tags: , , — lidia @ 5:12 pm

Part of a series of post-Creative Freelancer Conference postings:

10. Break large projects into small chunks.

This advice was actually via a Twitterview of CFC speaker Dyana Valentine (@dyanavalentine) by HOW Magazine (@HOWBrand). My question to Dyana was how to manage a large project that seems overwhelming. Her advice was: “Break that sucker down. Map time available, chunk it up, match tasks to chunks. Ask for help if you need it.”

I thought this was fabulous advice — especially the part about asking for help, which can be hard when you’re an “I can do it all” kind of person. I’ve also applied her advice to my blogging, realizing that a short post each day is a more realistic goal than a lengthy post (and easier for readers too, I think). Thanks Dyana!