September 25, 2009

More ways to green up your direct mail

Filed under: Green,Marketing & Promotion — Tags: , , , — lidia @ 1:16 pm

If your company sends direct mail, you have a great opportunity to educate your customers about being green — and promote your own environmental efforts. Here are a few tips, inspired by Deliver Magazine:

  • Print a link to Earth911.com, which lists the Post Office locations that recycle direct mail (magazines, catalogs and mixed paper)
  • If you’re a Direct Marketing Association (DMA) member, add the organization’s “Recycle Please” logo to your printed pieces
  • Indicate if you are printing on recycled paper, or with safer inks or FSC certification. Use the appropriate green logos to get the most impact.

See our tipsheet How Can I Green Up My Company’s Direct Mail? for tips on environmentally-friendly printing options.

September 23, 2009

Green up your direct mail

Filed under: Green,Marketing & Promotion — Tags: , , , — lidia @ 5:54 pm

recycled_symbol_grDo you work on direct mail programs, but are struggling with the environmental impact”? Ask your designer or printer to look into these two new eco-friendly options for mailers (courtesy of  the latest “green” issue of Deliver Magazine)

  • Earth Flex Poly: 100% biodegradable and compostable poly film. Use it to wrap single books or cards.
  • EarthFirst film window envelopes: look like traditional window envelopes, but are compostable and recyclable.

For more green mailing tips, read our Tipsheet, How Can I Green Up My Company’s Direct Mail?

May 9, 2009

Did you buy your Forever Stamps?

Filed under: Small Business — Tags: , , , , — lidia @ 6:04 pm

foreverstampMailers take note: new mailing prices go into effect Monday, May 11, 2009. One of the most notable changes is an increase in the cost of first-class stamps (42¢ to 44¢). Forever Stamps will always be valid as First–Class postage on standard envelopes weighing one ounce or less, regardless of any subsequent increases in the First–Class rate.

See the USPS website for detailed info about price changes. Buy Forever Stamps online here!