February 17, 2017

10-Minute Marketing: Update your LinkedIn profile

Filed under: 10-Minute Marketing — Tags: , , — lidia @ 10:00 am

10 Minute Marketing_update your linkedin profile

Many of us probably haven’t looked at our LinkedIn profile since we created it. However since its gain in popularity, it’s a good idea to get reacquainted with LinkedIn and spruce up your profile.

A few things to keep an eye out for:

  • Headline: Does it accurately state what you do? (keep relevant keywords in mind)
  • Skills: Can you add or delete any? (again, keeping keywords in mind)
  • Headshot: Do you have one? Should it be updated?
  • Posts: Have you written a recent blog post that your network would be interested in? Here’s how to publish it on your LinkedIn profile.
  • Summary: Does it speak to your target audience and how you can help them? Should you update your work samples?
  • Recommendations: Are they recent? If not, reach out to recent clients for recommendations. Here’s a how-to.
  • Organizations: Update to include new memberships or delete old ones.
  • Groups: Delete those that are no longer of interest or relevant.

This week’s 10-Minute Marketing task:

Tidy up your LinkedIn profile.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

November 18, 2016

10-Minute Marketing: Respond to your LinkedIn notifications

Filed under: 10-Minute Marketing — Tags: , , , — lidia @ 10:25 am

10-Minute Marketing: Respond to your LinkedIn notifications

How often do you check in with LinkedIn? If you’re like me, perhaps not as often as you should. However, LinkedIn notifications can offer great insight into who is looking at your profile as well as an easy reminder to engage with your network.

TIP: The easiest way to do this is on a mobile device, see the “Notifications” tab in the LinkedIn app. On desktop, check the “Who’s Viewed Your Profile” and “Your Updates” pages (under the “Profile” tab).

6 ways to make your LinkedIn notifications work for you:

  1. Congratulate a connection on an anniversary or new job
  2. Reach out to prospects or past clients who have viewed your profile or liked your article
  3. Assess if your profile is attracting your ideal prospect
  4. Engage with people who are reading your articles
  5. Comment or like a connection’s article
  6. Respond to comments on your updates

This week’s 10-Minute Marketing task:

Check your LinkedIn notifications and take one action (send a note, follow-up, ask a question, etc.)

LInkedIn_50x50 Connect with me on LinkedIn

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

July 31, 2015

10-Minute Marketing: write a LinkedIn recommendation

10-minute marketing: write a linkedin recommendationMarketing is a give and take, you always want to balance your “taking” (i.e. selling or promoting your organization) with some “giving.”

A great way to give is to leave recommendations on LinkedIn.

I like to leave LinkedIn recommendations for colleagues and vendors that I’ve worked with—and especially for clients who I love working with.

An unsolicited LinkedIn recommendation will most certainly make the person’s day—and you never know, it might just prompt them to reach out to you with a new project or collaboration.

This week’s 10-Minute Marketing task:

Write a LinkedIn recommendation for a colleague (or two, depending on how fast you are)

Are you on LinkedIn? Connect with me here.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

June 3, 2014

Round-up: kicking LinkedIn up a notch

Filed under: Marketing & Promotion,Networking,Round-up — Tags: , , — lidia @ 10:00 am

This week’s round-up features my latest obsession: LinkedIn. I never thought much about my profile, however after talking with a marketing coach, I decided to revamp mine and use it more actively—and found lots of great resources along the way.

  1. 10 Insights: How to Use LinkedIn to Build Business Success Faster than Your Competitors [Jeffbullas’s Blog]
  2. How to Use LinkedIn as an Effective Prospecting Tool [Smarter Freelancing Podcast]
  3. How to Attract Great Clients With LinkedIn [Smarter Freelancing Podcast]
  4. How I Used LinkedIn to Get a 41 percent Response Rate and 6 New Clients [biznik]
  5. How to Create a Compelling & Optimized LinkedIn Profile [Top Dog Social Media]
  6. Build a Killer LinkedIn Profile | Think-n-Drink, Chicago – LIVE EVENT TONIGHT 6/3

Have you found ways to maximize LinkedIn? Share your success stories.

Our Round-Up features useful business tidbits we’ve collected. See past Round-Ups here.