January 2, 2013

Lidia Varesco Design: 2012 highlights

Filed under: Featured Design Project — Tags: , , — lidia @ 9:00 am


November 1, 2010

Business greeting cards & stationery: online shop now open!

Just in time for the holidays, the official launch of our new business greetings online shop!

Shop our selection of holiday cards, as well as thank you, birthday, office occasions and networking cards personalized with your business info. Perfect for small businesses who want to keep in touch with clients and prospects.

Our personalized notecards are handy for quick business notes— and a great holiday gift for clients and colleagues.

All cards and stationery are designed by our design studio and printed and shipped locally in Chicago. Order cards online or talk to us about a custom order.

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September 16, 2010

10 years: interview with a client [teaser]

Filed under: Featured Design Project — Tags: , — lidia @ 4:59 pm

It’s Week 2 of my 10” celebration and I’ve decided on a great way to start my weekly blog posts: an interview and design retrospective with the client I have been working with the longest.

Stay tuned to the blog for my interview with Tracy Dillard of Koenig & Strey Real Living, as well as samples of design projects we’ve worked on over the last 10 years.

Part of our series celebrating our 10 years in business. Read more here.

August 18, 2010

10 years…already?

Filed under: Featured Design Project — Tags: , , — lidia @ 1:56 pm

This November we will celebrate our 10th year in business. I feel fortunate and grateful to be reaching this business milestone—not to mention somewhat astonished that ten years managed to go by so fast.

To commemorate this special event, I will be featuring special blog posts and other anniversary goodies over the next few months—hey, maybe I’ll even throw a party. Stay tuned to the blog, website and twitter. We look forward to celebrating with you!

April 19, 2010

Lidia Varesco Design has a new website!

Filed under: Featured Design Project — Tags: , , — lidia @ 6:38 pm

our new and improved website

After many months of sketching, designing and planning, we are delighted to announce the launch of the new-and-improved Lidia Varesco Design website!

We worked closely with Chicago-based Tasty CMS, who took our design and creative vision and translated it into an updated, user-friendly format.

Now you can view our design portfolio, read our latest blog post and small business tipsheet, or see what we’re up to in the design studio—all in one place.

We invite you to return to our website often to see featured design projects, case studies (coming soon!), and new goodies in our greeting card & stationery shop.

Once again, a big shoutout to Tasty CMS for their hard work, useful input and creative collaboration!

April 12, 2010

Lidia Varesco Design featured in HOW Magazine!

Filed under: Featured Design Project — Tags: , , , , , , — lidia @ 2:45 pm

click to view article

I am thrilled to announce that Lidia Varesco Design was featured in the March/April 2010 issue of HOW Magazine!

Our line of greeting cards & stationery is featured in a new column called Sidelines, which highlights creatives who started a side business selling products.

The inaugural column, written by HOW editor Bryn Mooth, discusses how I got started designing greeting cards and stationery and how my side business helps fuel creativity for my graphic design business and vice versa. View the article.

As a long-time reader of HOW, I’m truly honored to be included among the countless talented designers who have graced the pages of HOW Magazine over the years. A giant thank you to HOW for including me among that list!

October 20, 2009

Featured Project: Chicago Theological Seminary Look Book


We worked with our new client, the Chicago Theological Seminary to update their marketing materials. The goal was to convey the energy and spirit of the Seminary— as well as to create a design that could easily be used throughout the marketing campaign.

Starting with a View Book for prospective students, we created an overall look that was bold and engaging—yet flexible enough to be used in many different print formats, such as posters, banners and special event materials.

The new CTS “look” has been very well-received both by staff, as well as current and prospective students. It has also been adapted to their recently-updated website. But we’re not done yet! Stay tuned for more samples of updated CTS marketing materials.


Shown: CTS Look Book and Groundbreaking Ceremony Program. Printer: Vision Integrated Graphics Group (Tinley Park IL).

October 12, 2009

Got holiday cards?

holiday cards by Lidia Varesco Design

holiday cards by Lidia Varesco Design

Yes, it’s that time of year again… cooler temperatures… warmer sweaters… and holiday cards!

Get a jump on the busy holiday season and order your personal or business holiday cards from Lidia Varesco Design now. Visit our online shop to see new card designs, as well as old favorites, featuring botanical motifs, historical patterns and whimsical typographic designs.

And don’t forget: we can personalize any of our card designs with your personal message or business logo. Larger quantities are available too. Email us for pricing and ordering info.

October 1, 2009

Featured Project: Foot Comfort Product Packaging

Filed under: Featured Design Project — Tags: , , — lidia @ 8:00 am

We recently worked with our client Justin Blair & Company to develop packaging and display for a new line of foot comfort products being introduced to the retail beauty and spa market.

As this was a new product for this market, we did extensive industry research to develop the graphic identity—including a photo shoot (with VisualWorks) to assure the product images were just right. We worked closely with Justin Blair and packaging company Graph-Pak to develop a unique pillow pack that was attractive, yet practical for the end user (i.e. counter and shelf space-conscious).

Since it was launched at a spa/beauty show this summer, the new foot comfort line has generated an outstanding response, not to mention swift sales for my client.

August 20, 2009

Greening up our greetings!

Filed under: Design & Art,Goods & Wares — Tags: , , — lidia @ 8:00 am

recycled_symbol_grWe are pleased to announce that Greetings by Lidia Varesco Design now uses biodegradable plastic sleeves to package our cards!

While we currently use paper with some recycled content (which we “recycle” from our printer’s leftover scraps), we are moving towards using all 100% post-consumer recycled papers. We already offer a 100% recycled envelope with our Tall Notecard Sets.

Buy some of our greener cards this weekend at the Chicago Indie Collective at Oakbrook Center.

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