April 26, 2017

A to Z of Design: N is for negative space

Filed under: Design & Art — Tags: , , , , , , — lidia @ 9:00 am

A to Z of Design: N is for negative space

Also called “white space,” this refers to the areas of a design that are empty, or don’t contain any design elements. Negative or white space gives a design “breathing room.” Using adequate negative space allows design elements to stand on their own, prevents a design from looking cluttered, and helps to guide the viewer’s eye successfully around the design.

See all of the A to Z of Design posts here.

April 19, 2017

A to Z of Design: J is for juxtaposition

Filed under: Design & Art — Tags: , , — lidia @ 10:00 pm

A to Z of Design: J is for juxtaposition

Juxtaposition is the art of placing design elements close to each other with the intention of creating visual interest or contrast. The design elements may be similar to each other or jarringly different. The goal is to create a situation that will draw in and engage the viewer.

See all of the A to Z of Design posts here.