September 21, 2016

FEATURED DESIGN PROJECT: Benefit Invitation Branding & Design

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RSSI Benefit Invitation Design

I worked with Renaissance Social Services (RSSI) to develop branding for their annual fundraising benefit event—which happens to be held right here in my West Loop neighborhood (at Wishbone Restaurant, one of my faves!) Our goal was to express their theme while getting across the organization’s important mission.

I designed the event logo, invitation, mailing envelope, reply card and envelope, and email graphics.

Buy tickets to the event on Sept. 26.

RSSI aims to find safe and secure housing for the men, women and families and to provide them with the services they’ll need to lead lives of health, dignity and stability.

February 17, 2011

Featured Project: Exhibit Invitation & Gallery Panels

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left to right: gallery panel and exhibit invitation

We recently worked with the National Museum of Mexican Art in Chicago’s Pilsen neighborhood to create an exhibit invitation and gallery panels for the exhibition, La Nación Huichol: From the Sea to the Desert.

The goal was to create a visual identity that reflected—and respected—the rich history of Huichol art and culture. The opening reception for the exhibit was very well-attended—despite the sub-zero Chicago temperatures!

Special Note

After the exhibit closed, the exhibit panels I designed were donated to the Casa de Mondea in Real de Catorce (San Luis Potosi, Mexico). It’s an honor to know that my designs celebrating the Huichol will be appreciated for years to come!

See more examples of my Event Collateral design work.

August 20, 2010

Featured Project: Wedding Invitation

Filed under: Featured Design Project — Tags: , , , — lidia @ 9:00 am

Wedding invitation, program & escort cards

When a graphic designer and copywriter get married, it’s pretty obvious who will design the wedding invitation and graphics. Being your own client can be challenging though—especially when you’re planning a large event such as a wedding—but there was no way I was missing out on this design project!

Our theme was an urban tropical wedding. Wanting to avoid tropical cliches, I created a simple, elegant orchid illustration in a dark coral and spring green color palette to be used throughout the wedding stationery.

Since I’m obsessed with paper, it played an pivotal role in the design process. With the help of my Mohawk rep, I used Mohawk Options for my Save the Date Postcards. This recycled, double-thick cover stock was heavy enough to assure the postcards would survive the mailing process unscathed.

Wanting to incorporate both of our cultures into the Invitation design, I used Canaletto, an elegant cotton paper made in Italy by Gruppo Cordenons, for the invitation suite and accented it with a wide green sinamay ribbon, a natural organza mesh ribbon made in the Philippines.

Designing our wedding invitation, graphics and décor while juggling client projects and wedding planning was a challenge, to say the least. But seeing the finished product and realizing I had captured our vision made it all worthwhile. Calling on friends along the way helped too. I was lucky to have a fabulous printer-friend, as well as helpful connections in the paper and gift industry, allowing me to find exactly what I needed to carry out our creative vision.

Wedding favors, table numbers & menu cards

Photography by Simply Jessie Photography (Chicago, IL)

vendor shoutouts: