The challenge was not only to convey a complicated concept (the evolution and transformation of the payments industry), but also to create a functional design that allowed them to clearly market three different events. We created a bold, high-tech design that was versatile enough to be adapted to different types of printed pieces, including the Brochure and Postcard shown at left.
The client was clearly happy with the result, commenting, “You always make the marketing team look good!” And that’s music to a designer’s ear.
Shown: Conference Brochure and Direct Mail Postcard. Printer: GH Printing (Lombard, IL)