December 5, 2014

10-Minute Marketing: Make your holiday card mailing list

Filed under: 10-Minute Marketing — Tags: , , , , — lidia @ 10:00 am

10-Minute Marketing: Maek your holiday card mailing listIt’s that time of year… are you sending a holiday card? Ive been sending my friends, clients and vendors a New Year card and calendar for several years now. Whether you send a print card or an e-greeting, it’s a great way to thank the people who support you and your business throughout the year.

This week’s 10-Minute Marketing task:

Write down your holiday card mailing list. 

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

October 19, 2012

Storytelling via the Crate & Barrel holiday catalog

Filed under: Creativity — Tags: , , , — lidia @ 9:45 am
Crate & Barrel Holiday Inspirations catalog

Crate & Barrel Holiday Inspirations catalog

As much as I love browsing retail catalogs (and this Forbes.com article says I’m not alone), my busy biz mama schedule sometimes forces me to recycle them before I get the chance.

I’m glad I took the time to peek into the Crate & Barrel Holiday Inspirations catalog because it was a unique departure for the company.

Telling stories through products

The Holiday Inspirations catalog revolves around storytelling—a recurring theme for me lately.

The first story is about a grandson and grandfather sharing memories in Grandpa’s study. The page spreads tell the story by highlighting related Crate & Barrel products, such as old-fashioned glasses, decanters and a fine leather couch.

Other stories in the catalog include a mother and daughter baking cookies and a newly-engaged couple celebrating with friends. I liked their new approach of showing products while engaging their audience in the stories.

Other unique elements of the catalog

The catalog includes a link to a special (free) iTunes holiday playlist. I was also pleasantly surprised to see a page spread featuring Pop Chart Lab‘s The Very Many Varieties of Beer poster along with a selection of Crate & Barrel beer glasses.

I think Crate & Barrel got it right on this one. What do you think?

How do you feel about storytelling in retail catalogs?

December 29, 2009

Business gift idea: custom cookies

Filed under: Marketing & Promotion — Tags: , , , — lidia @ 8:02 pm

I just had to share this idea… because I used it myself this holiday season: custom cookies.

Baked by the fabulous gumdrop cookie shop in New York, the yummy cookies can be printed with any logo or artwork (in this case, they are graced with my company’s logo) and arrive ready for gifting in a lovely gift box.

I’ve always believed in edible gifts (they never go to waste) and what better way to make a memorable, not to mention, tasty impression. Judging by the number of enthusiastic thank you emails I received, the celestial cookies are a success!

November 20, 2009

Business gift idea: city neighborhood posters

Filed under: Goods & Wares,Local (Chicago) — Tags: , , , , — lidia @ 2:39 am

I first noticed a Chicago Neighborhood Poster by Ork Posters a few years back while strolling the Chicago neighborhood of Lincoln Square… and have been enamored ever since. The city neighborhood posters are available for many popular cities (Chicago, LA, NYC, Seattle, Boston + more) in both single- and multi-color prints (my fave shown at left). I think they would make a great gift for local coworkers—or business associates across the country. And if you really love them, you could have it framed too.

Buy online or if youre in Chicago, stop by the Ork Posters Holiday Store in Ravenswood.

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Watch the bright spot for new business gift ideas each week! And for more ideas read our Tipsheet How do I Find Alternatives to Traditional Gift Giving?

November 17, 2009

Business gift idea: notecard set

Filed under: Featured Design Project,Goods & Wares — Tags: , , , — lidia @ 2:00 pm

A great way to say thank you to clients and coworkers is with a set of decorated notecards. We all know how meaningful a handwritten note is, but it’s easy to forget—especially during the busy holiday season. Make it easy for your gift recipient and give them a set of notecards plus a fancy pen and packet of stamps. In fact, maybe you should pick up a set (or two) for yourself too!

Shown are favorites from (left to right) our own line of greeting cards, Night Owl Paper Goods and fellow Chicago artist Laura Berger.

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Watch the bright spot for new business gift ideas each week! And for more ideas read our Tipsheet How do I Find Alternatives to Traditional Gift Giving?

November 10, 2009

Business gift idea: PANTONE flash drive

Filed under: Goods & Wares — Tags: , , , — lidia @ 10:30 pm

pantone-flash-driveI love this idea that PANTONE tweeted about earlier today: custom PANTONE flash drives. Choose from 14 PANTONE colors. Order 10+ and get your logo and website engraved (see my faux example—cool eh?) Order a bunch to give away for the holidays—as well as to keep handy in your laptop bag for client meetings (never be without a flash drive when you need one!)

These would also be useful for photographers or illustrators who supply clients with images on disk. It makes a neat, memorable leave-behind. The possibilities are endless. Thanks for the idea, PANTONE!

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Watch the bright spot for new business gift ideas each week! And for more ideas read our Tipsheet How do I Find Alternatives to Traditional Gift Giving?

November 9, 2009

Business gift idea: nifty desk pads

Filed under: Goods & Wares — Tags: , , , — lidia @ 3:26 pm

30019_PerfectAssistantBundlThe Perfect Assistant Bundle of desk pads from Knock Knock is the perfect gift for a cubicle-dwelling co-worker or client. The set includes essentials such as My Top Secret Password Pad, Endless Voicemail Paper Mousepad, While You Were Out Nifty Note and the Paper E-Mail Nifty Note.

Or make a custom desk stationery set by choosing from Knock Knock’s assortment of fun and snarky desk pads and file folders. Make working fun again!

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Watch the bright spot for new business gift ideas each week! And for more ideas read our Tipsheet How do I Find Alternatives to Traditional Gift Giving?

November 6, 2009

Get a jump on holiday shopping

Filed under: Featured Design Project,Goods & Wares — Tags: , , , , , — lidia @ 8:00 am
3115347123_ea9f2b917e

photo by monstershaq2000

We are delighted to be featured in the 2009 Indie Biz Chicks Holiday Gift Guide!

Brought to you by Indie Biz Chicks, the Guide featuring holiday tips, ideas and recipes also showcases artisan-designed gifts ranging from holiday cards and greeting cards (by yours truly) to handcrafted jewelry, totes, and kids wearables. Start your holiday shopping—all in one place.

November 5, 2009

Business gift idea: (hip) gift basket

Filed under: Goods & Wares,Local (Chicago) — Tags: , , , , — lidia @ 3:22 pm

6fcb35dfa03f040c0f14ed342d633a38For a modern take on the traditional holiday gift basket, head over to That’s Caring. Gone are the fruitcakes and meats, their hip gift baskets offer gourmet pastas, spa goodies and pet treats, just to name a few. Many selections are from local businesses such as one of my faves, The Enterprising Kitchen—and their baskets are packaged and shipped using environmentally friendly materials and methods. Your client or colleague will be thrilled with their gift—and you’ll have the warm fuzzy feeling that comes along with supporting local businesses and the envrionment.

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Watch the bright spot for new business gift ideas each week! And for more ideas read our Tipsheet How do I Find Alternatives to Traditional Gift Giving?

November 4, 2009

Business gift idea: designer coffee mug

Filed under: Design & Art,Goods & Wares — Tags: , , , — lidia @ 3:05 pm

17596_ftGive your client or co-worker a stylish mug in their favorite (PANTONE) color. This colorful collection of 10 PANTONE-hued mugs from Uncommon Goods is available in shades that are sure to satisfy everyone on your business gift list. Pair with a bag of coffee or box of tea and you have an easy yet thoughtful holiday gift.

P.S. My favorite is 549C!

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Watch the bright spot for new business gift ideas each week! And read our Tipsheet How do I Find Alternatives to Traditional Gift Giving? for more ideas.

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