February 1, 2012

The Month of Letters Challenge: can you send a letter a day this month?

Filed under: Communications,handwritten — Tags: , , — lidia @ 10:00 am

As most of you know, I love cards. I love designing them, I love sending them, and I especially receiving them. So when I heard about the Month of Letters Challenge via twitter, I was intrigued.

Author Mary Robinette Kowal started the Month of Letters Challenge, which begins today, as a response to “taking an internet vacation” last year. She replaced her electronic correspondence exclusively with mail correspondence and was pleased with the outcome.

Your Month of Letters assignment:

  1. In the month of February, mail at least one item through the post every day it runs. Write a postcard, a letter, send a picture, or a cutting from a newspaper, or a fabric swatch.
  2. Write back to everyone who writes to you. This can count as one of your mailed items.

I plan to do this as successfully as possible—given the fact that I have a busy graphic design business and a 6-month old baby with boundless energy. If anything, I love the fact that it has me scanning the calendar for upcoming birthdays and thinking about who else I can send a card or note to. I hope I get some cards back too!

So, who’s with me? Let me know and let’s exchange cards!

January 26, 2011

Social media? How about handwritten media?

Filed under: Marketing & Promotion,Small Business — Tags: , , , — lidia @ 10:00 am

Nice to Meet You card from Lidia Varesco Design

Being an avid user of social media, I can’t deny the effectiveness of making business connections via Twitter, blogs and the like. However, I believe staying connected with clients and prospects also requires a more personal approach: handwritten communications.

Over the years, I’ve personally experienced how handwritten or personal correspondence can positively impact a small business.

I’ve shared some of my experiences, as well as those of other small business owners, in this article for The Paper Mill Store’s latest newsletter.

Still skeptical about sending handwritten notes?

Watch this recent segment from the CBS Evening News about writing thank you cards. Not only does it make you feel good—but it can change your life.

Anyone else have positive experiences with using handwritten communications? Share them in the comment section!

Want handy tips for using handwritten communications?

Download my small business tipsheet on this topic.