November 21, 2017

April 24, 2017

A to Z of Design: L is for leading

Filed under: Design & Art — Tags: , , , — lidia @ 8:20 pm

L is for leading

Leading is a typesetting term that refers to the vertical space between lines of text. Leading is measured from baseline (the line the text rests upon) to baseline and is calculated in points, i.e. 12 point leading. Leading is used to avoid letterforms from touching and to make text more legible, especially in large blocks of type. The term leading comes from the early days of metal typesetting when small strips of lead were inserted between lines of type.

See all of the A to Z of Design posts here.

February 28, 2017

What the kerning? Why spacing matters.

Filed under: Design & Art — Tags: , , , , — lidia @ 3:07 pm

What is kerning and why does it matter? Kerning is the process of adjusting the space between characters to make it more visually-pleasing. More of an art than science, it makes a typographic design look more professional and polished.

Watch this 45-second video and see why kerning matters.

January 11, 2017

How to make the most out of working with a graphic designer

Filed under: Marketing & Promotion — Tags: , , , , , , , , — lidia @ 10:00 am

8 ways to get the most out of your graphic designer

Having a graphic designer partner can make a huge difference for an organization. Since your branding is probably the first thing a potential client or partner notices about you, investing in a well-designed logo and other marketing materials is one of the keys to success.

I recently shared my top 8 tips for working with a graphic designer on the Keyword Marketing Blog:

  1. Let us know what your goals are for the project (aka the “who, what and why”): This includes WHO you are trying to reach, WHAT you are trying to accomplish, and WHY you chose this type of marketing piece. The more we know about your project and your goals, the better the end result will be.
  2. Send us copy that is complete and well-organized: This will cut down on the number of potential edits (saving you time and money). Let us know if you need referrals for a copywriter or editor. Or ask us for help editing your content to fit your message.
  3. Provide graphics that are high-resolution and in usable file formats: Please, no graphics pulled from the web! Also let us know of any potential copyright issues—if you are unsure about using an image, we can help you investigate or find appropriate images.
  4. Inform us of deadlines and crucial project milestones: It helps us create a working production schedule—and we are happy to keep you on track if necessary!
  5. Let us know how and where your project will be used: If you need print materials, a website, online advertising, social media profiles or graphics, promotional or staff apparel, etc., we want to know about it.
  6. Provide samples: If you have existing marketing materials or branding, please provide samples at the start of the project so we can keep everything consistent.
  7. Bring up any concerns as they arise: Please let us know as soon as possible of any concerns you have during the design process. Frequent and honest communication is appreciated and will help both of us stay on the same page.

  8. Bonus points – if you have Brand Guidelines, please send them: This helps us keep our designs on-brand (And if you don’t have brand guidelines, we are happy to create them for you)

Above all, know that we are here to help. If you have any questions as we go along, please ask. Remember, our job is to make your business look good so the more we communicate, the better your business branding—and our relationship—will be.

Do you need a graphic design partner? I would love to chat with you!

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April 2, 2010

It’s not easy being green… wait, maybe it is?

Filed under: Design & Art,Green,Marketing & Promotion — Tags: , , , — lidia @ 6:59 pm

For some reason, the topic of sustainable graphic design keeps coming up lately in my reading (I think I read too much). We’ve been implementing green practices in our design studio for awhile now. Thanks to these green resources for designers and marketers, I have lots of new ideas…

Do you know of other green resources especially for design and marketing folks? Share them here!