April 26, 2017

A to Z of Design: N is for negative space

Filed under: Design & Art — Tags: , , , , , , — lidia @ 9:00 am

A to Z of Design: N is for negative space

Also called “white space,” this refers to the areas of a design that are empty, or don’t contain any design elements. Negative or white space gives a design “breathing room.” Using adequate negative space allows design elements to stand on their own, prevents a design from looking cluttered, and helps to guide the viewer’s eye successfully around the design.

See all of the A to Z of Design posts here.

April 20, 2017

A to Z of Design: K is for kerning

Filed under: Design & Art — Tags: , , , , , — lidia @ 10:12 pm

A to Z of Design: K is for kerning

Kerning refers to the space between characters (letters, numbers, etc.) as well as the process of adjusting that space to make words more legible or pleasing to the eye. Most fonts require at least some kerning to avoid awkward gaps or spaces. These gaps are more apparent in larger text such as headlines.

Kerning is more art than science. A designer usually adjusts a word’s kerning by sight rather than specific measurements. Bad kerning is usually a designer’s biggest pet peeve.

See kerning in action in my Kerning Design Demo:

April 3, 2017

A to Z of Design: A is for Alignment

Filed under: Design & Art,Uncategorized — Tags: , , — lidia @ 5:07 pm

A to Z of Design: A is for Alignment

Alignment is the positioning of text, images or design elements in a layout.

Items can be left-aligned (also called flush left), right-aligned (flush right), centered or justified (when text aligns on both left and right edges).

Justified text can cause strange gaps, so extra attention must be given to line breaks and spacing.

See all of the A to Z of Design posts here.