September 21, 2016

FEATURED DESIGN PROJECT: Benefit Invitation Branding & Design

Filed under: Featured Design Project — Tags: , , , , , — lidia @ 10:00 am

RSSI Benefit Invitation Design

I worked with Renaissance Social Services (RSSI) to develop branding for their annual fundraising benefit event—which happens to be held right here in my West Loop neighborhood (at Wishbone Restaurant, one of my faves!) Our goal was to express their theme while getting across the organization’s important mission.

I designed the event logo, invitation, mailing envelope, reply card and envelope, and email graphics.

Buy tickets to the event on Sept. 26.

RSSI aims to find safe and secure housing for the men, women and families and to provide them with the services they’ll need to lead lives of health, dignity and stability.

August 15, 2012

Featured project: Art Lakeview branding & promotional materials

Filed under: Featured Design Project,Local (Chicago) — Tags: , , , — lidia @ 10:26 am

Art Lakeview event brochure, postcard and social media logo

For the second year in a row, we worked with the Lakeview Chamber to create promotional materials for Art Lakeview: A Pop-Up Art Experience. This annual “strolling gallery” allows people to experience the Chicago neighborhood through local artwork: the artists hang their work in retail shops on Southport and Lincoln Avenues.

We created the branding for Art Lakeview last year, but this year’s promotional materials needed to be updated to reflect event changes. We designed an event brochure, postcard, poster, banner, print ad and artist cards, as well as a logo variation for social media use. See all the promotional materials here. One of the challenges was showing the artists’ work and corresponding retail locations in the event brochure without using an actual map.

The event was a success and brought many new visitors to the neighborhood.