September 25, 2009

More ways to green up your direct mail

Filed under: Green,Marketing & Promotion — Tags: , , , — lidia @ 1:16 pm

If your company sends direct mail, you have a great opportunity to educate your customers about being green — and promote your own environmental efforts. Here are a few tips, inspired by Deliver Magazine:

  • Print a link to Earth911.com, which lists the Post Office locations that recycle direct mail (magazines, catalogs and mixed paper)
  • If you’re a Direct Marketing Association (DMA) member, add the organization’s “Recycle Please” logo to your printed pieces
  • Indicate if you are printing on recycled paper, or with safer inks or FSC certification. Use the appropriate green logos to get the most impact.

See our tipsheet How Can I Green Up My Company’s Direct Mail? for tips on environmentally-friendly printing options.