August 3, 2016

7 tips for getting email marketing right

Filed under: Marketing & Promotion — Tags: , , , , , , — lidia @ 10:00 am

7 ways to do email marketing the right way

I’m amazed by the amount of spam I receive, specifically email lists I’m added to without my permission by someone who I don’t know. (I use a different email address on my website contact form so I can easily identity when this happens. I know, sneaky…) Today, I got another one of these emails and said to myself: something must be done!

Email marketing is a great way to reach qualified prospects—the key here being the word qualified. Adding people indiscriminately to your mailing list in the hopes of making your list bigger can backfire: your messages will get marked as spam, eventually leading to your account getting closed down.

So, what’s the right way to approach email marketing? Focusing on quality, not quantity is my approach. My list is small but very targeted, so every email newsletter I send results in a reconnection, conversation or new project.

7 tips for getting email marketing right

  1. Keep a clean list: Every now and then, go through and delete contacts on your list who are no longer prospects or have outdated email addresses
  2. Be very careful when adding names: Only add people who have specifically given permission to be added to your list (see #4 & 5 below) or with whom you have worked in the past.
  3. Write for your audience: Make sure your email content is tailored to your list or they may unsubscribe
  4. Have an opt-in freebie on your website: Create a freebie (report, eBook, tipsheet, etc.) for prospects to download in exchange for their email address
  5. Send a cold email: If there is someone you really want to connect with, send them a friendly introductory email with a request to join your list (make sure they will find it useful, see #3)
  6. Give them an out: Make sure your messages always include an easy way to opt-out or unsubscribe
  7. Focus on quality, not quantity: Yes, a huge mailing list sounds tempting, but it only takes one successful connection to generate results, so focus on adding good, qualified prospects rather than increasing your numbers

Are you breaking any of the “rules?” By focusing on quality not quantity, you will quickly see the benefit of having a well-managed email list.

Need help developing your next email marketing campaign? I can help with design and strategy, as well as managing your campaign. Let’s chat!




October 24, 2012

Client stories: Tribe Wellness

Filed under: Client Stories — Tags: , , , , , , — lidia @ 10:59 am

Tribe Wellness empowers parents to raise healthy kids. With a focus on healthy “real food” nutrition and physical activity that engages the entire family, they provide parents with the information and guidance they need through health education and coaching programs.

Owner Amy Nadelen is a mom, wife, and entrepreneur.  She began Tribe Wellness, Inc. in 2012 to combine her passion for health & wellness, with her education & business experience. She brings almost fifteen years of varied experience in the health care field. She earned her Masters Degree in Health Promotion and Education from the University of Rochester’s School of Nursing. Her career path has taken her from community outreach for the county health department, to working as a Wellness Strategist for a health insurer, where she developed and implemented employee wellness programs. Amy is a Certified Worksite Health Promotion Manager, as well as a Wellcoaches® Certified Wellness Coach.

Amy Nadelen of Tribe Wellness

Amy I met through a mutual friend (coincidentally, also named Amy). I was looking forward to working with Amy to design her branding and marketing materials because I love working with people who are excited about their new business, not to mention my interest in health and wellness. Being a mom myself, we also found we had things in common along the way.

Amy Nadelen of Tribe Wellness

Tell us a little about your business

Tribe Wellness provides health education and health coaching programs to parents to help them raise healthy families.  Our primary focus is on clean eating—eating a real food, unprocessed, balanced diet. We love to help parents convert their “picky eaters” into “healthy eaters”. Our programs include My Tribe Eats Clean, a four week telephonic coaching program that educates parents on healthy, clean eating and helps them to develop a customized real food plan for their family. We also help families get active through our My Fit Family programs, along with our transformational 12-week health enhancement program called Our Healthy Tribe. We have an active Facebook Community, along with a regular blog called “Kids Eat Clean”, and a monthly newsletter “Health Tips for My Tribe”.

What do you love best about your job?

The flexibility and autonomy that it offers. Allows more balance between work life and home life. I can create something that is truly mine in a way that allows me to positively impact other’s lives.

How has your past work experience influenced your current career?

It has helped me to become very goal-oriented, fine-tuned my business expertise, and gave me a great foundation in the arena of health and wellness.

What do you like best about working with Lidia Varesco Design?

Lidia’s creative and immediate understanding of my needs.

What is your favorite project that we’ve worked on together?

My logo. I am ALWAYS getting complimented on it! It is helping me to establish a very strong brand.

What has being a mom taught you about business?

The need to be flexible at all times! Sick kid? Work from home, move your schedule around, get things done on the weekend or after bed time. The “work day” is no longer defined by a standard 9-5 schedule.

Learn more:

Tribe Wellness

Rochester, NY (they serve clients regardless of geographic location)

twitter: @tribewellness
Facebook: TribeWellness

Biz Mama Featured Project blog post:

Tribe Wellness branding and marketing materials

June 10, 2009

School's in…

Filed under: Design & Art,Education — Tags: , , — lidia @ 8:00 am

compass2Strangely enough, this time of year always makes me want to go back to school. But this time it’s not American History, but a fun, creative class to inspire me and recharge the creative batteries. Whether it’s a guitar class at the Old Town School or a drawing class at the Chicago Botanic Garden, learning something new always seems to spark new ideas for my business as well.

Right now is a great time to take advantage of the warm weather and head to the Chicago Botanic Garden in Glencoe. For budding (pun intended) artists, they offer classes in Botanical Arts & Humanities. If art’s not your thing, they offer Cooking Classes and Workshops in topics ranging from gardening to flower arranging. Being a Botanic Garden student for the last few years (see my handiwork at left), I can attest to the fact that their classes are a great creativity boost—a worthwhile investment for both yourself and your business. Hmm, what should I take this summer…