November 4, 2016

10-Minute Marketing: Create an email signature

Filed under: 10-Minute Marketing — Tags: , , , , , — lidia @ 10:00 am
10-Minute Marketing: Create an email signature
With so many emails hitting inboxes, having a signature that includes all of your contact information is crucial. How do you know what to include? Think about how someone who doesn’t know you (or your organization) would connect with you: Would it by phone or in-person? Would they need to see samples of your work? Where are you most active (online, social media)?
Here are a few things to consider including in your email signature:
  • Your full name
  • Organization name
  • Phone number
  • Address (or just city/state)
  • Tagline (or short blurb about what you do)
  • Website
  • Social media links
  • Call to action (link to portfolio, newsletter, blog post)
Most email programs allow you to easily create an email signature. I like HubSpot’s email generator which does all the hard work for you.

This week’s 10-Minute Marketing task:

Create an email signature.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

August 28, 2015

10-Minute Marketing: create a daily marketing schedule

 10-Minute Marketing: create a daily marketing schedule

As a creative person, I often find myself jumping from task to task throughout the day as inspiration strikes. Though creatively-freeing, it’s not always the most productive way to work.

Which is why I bought myself a whiteboard and started planning out my daily marketing activities.

My weekly marketing calendar

  • Monday: Social media: posting, scheduling
  • Tuesday: Blog: writing, commenting, outreach
  • Wednesday: Prospecting: research, outreach, follow-up
  • Thursday: Portfolio: updating, photography
  • Friday: Invoicing/accounting

Now granted, I don’t always follow this schedule. But, having the structure—especially in a visual form—makes it easier to stay on track.

This week’s 10-Minute Marketing task:

Create your daily marketing schedule. Post it prominently in your workspace.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.