April 11, 2018

A to Z of Design: J is for juxtaposition

Filed under: Design & Art — Tags: , , — lidia @ 10:00 am

A to Z of Design: J is for juxtaposition

Juxtaposition is the art of placing design elements close to each other with the intention of creating visual interest or contrast. The design elements may be similar to each other or jarringly different. The goal is to create a situation that will draw in and engage the viewer.

See all of the A to Z of Design posts here.

April 3, 2018

A to Z of Design: C is for Color

Filed under: Design & Art — Tags: , , , , , — lidia @ 10:00 am

C is for color

Designers use a variety of color systems, based on the project’s needs and goals.

CMYK is a system in which colors are created using a combination of cyan (C), magenta (M), yellow (Y) and black (K) inks. CMYK is also referred to as four-color process printing.

PMS (Pantone Matching System) is a standardized system in which each ink color is assigned a number, i.e. PMS 179. This allows print vendors to assure color accuracy. PMS colors are often used for branding projects (usually 1 or 2 colors) in which color match is crucial. PMS colors are also called spot colors.

RGB (red, green, blue) is a system used by computer monitors and video screens. RGB colors are difficult to match as brightness and quality can vary by monitor.

Hex is a six-digit system used for web applications (i.e. HTML and CSS). Colors are specified like this: #CD5C5C.

See all of the A to Z of Design posts here.

April 1, 2018

A to Z of Design: A is for Alignment

Filed under: Design & Art — Tags: , , — lidia @ 5:07 pm

A to Z of Design: A is for Alignment

Alignment is the positioning of text, images or design elements in a layout.

Items can be left-aligned (also called flush left), right-aligned (flush right), centered or justified (when text aligns on both left and right edges).

Justified text can cause strange gaps, so extra attention must be given to line breaks and spacing.

See all of the A to Z of Design posts here.

January 29, 2018

Recap: how I made an impact in 2017

Filed under: Featured Design Project — Tags: , , , , , — lidia @ 11:07 am

How I made a difference in 2017

2017 was a great year for Lidia Varesco Design. I’m proud to to have collaborated with organizations who are making a difference by:

  • Helping Veterans discover their full potential
  • Responding to children in need
  • Providing housing for the elderly and adults with disabilities
  • Preventing homelessness of individuals, families and veterans
  • Bringing development opportunities to underserved and at-risk young people
  • Educating young professionals to interact, grow and prosper through actionable education
  • Promoting a passion for learning and a commitment to local and global communities

I have always loved working with organizations who are making a difference but now that I’m a mom, I’m even more passionate about making the world—my kids’ world—a better place.

Other ways I had the opportunity to make a difference in 2017

I was able to connect with local nonprofits and small business owners and share my expertise by:

Now booking speaking dates for 2018!

If you are interested in hosting or attending a 10-Minute Marketing or Branding 101 workshop, send me a note.

November 21, 2017

February 28, 2017

What the kerning? Why spacing matters.

Filed under: Design & Art — Tags: , , , , — lidia @ 3:07 pm

What is kerning and why does it matter? Kerning is the process of adjusting the space between characters to make it more visually-pleasing. More of an art than science, it makes a typographic design look more professional and polished.

Watch this 45-second video and see why kerning matters.

September 21, 2016

FEATURED DESIGN PROJECT: Benefit Invitation Branding & Design

Filed under: Featured Design Project — Tags: , , , , , — lidia @ 10:00 am

RSSI Benefit Invitation Design

I worked with Renaissance Social Services (RSSI) to develop branding for their annual fundraising benefit event—which happens to be held right here in my West Loop neighborhood (at Wishbone Restaurant, one of my faves!) Our goal was to express their theme while getting across the organization’s important mission.

I designed the event logo, invitation, mailing envelope, reply card and envelope, and email graphics.

Buy tickets to the event on Sept. 26.

RSSI aims to find safe and secure housing for the men, women and families and to provide them with the services they’ll need to lead lives of health, dignity and stability.

July 21, 2016

October 29, 2014

5 lessons learned at the 2014 Brand New Conference

Filed under: Branding,Creativity — Tags: , , , — lidia @ 10:00 am

2014 Brand New Cnference in chicago

I recently attended the Brand New Conference in Chicago, a 2-day event that focuses on corporate and brand identity.

In addition to having the best lanyards and stage set-up ever (see above), the conference shared branding wisdom from designers from around the world. In fact, the conference itself was a perfect example of branding at work.

5 lessons learned

  1. Use all of your experiences as influence for your work. (Lance Wyman)
  2. Craft is still important in design. (discussed by most of the speakers)
  3. Use your environment as inspiration. (Sebastian Padilla)
  4. Strategy and brand positioning are the foundation for design solutions. (Sol Sender)
  5. Use your skills to make an impact. (Justin Ahrens)

Heading to a conference soon? Read my tips for designing the perfect conference experience.

June 5, 2014

Book review: Issue 21 of UPPERCASE Magazine

Filed under: Book review — Tags: , , — lidia @ 10:00 am
UPPERCASE 21 and my patterns

Issue 21 of UPPERCASE and a pattern I recently printed

OK, a few things: UPPERCASE is technically a magazine, not a book. However, I believe the quality of content and creativity in each issue qualifies it as a book. Second, I haven’t even read the whole issue yet. But I saw that the new issue is underway, so I wanted to make sure people could get their hands on this one!

UPPERCASE is an amazing magazine, full of design and art inspiration (not to mention created and published by a small staff). Having just taken a screenprinting on fabric class that developed my obsession for patterns, Issue 21 and its included Surface Pattern Design Guide made it a must-buy.

Highlights:

If you are a pattern lover, hurry and get this issue now!

Buying info | Issue 21 of UPPERCASE, Spring 2014

 

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