April 23, 2018

A to Z of Design: T is for tint

Filed under: Design & Art — Tags: , , , , — lidia @ 8:29 pm

A to Z of Design: T is for tint

A tint is formed when white ink is mixed with a color to make the color lighter. It’s also called “screening back” a color and is indicated by a percentage. Using tints allows you to include multiple colors in a design when a project budget only allows for 1-color printing.

A shade is formed when black ink is mixed in with a color to make the color darker.

See all of the A to Z of Design posts here.

April 14, 2018

A to Z of Design: M is for monochrome

Filed under: Design & Art — Tags: , , , , , , — lidia @ 10:00 am

M is for monochrome

Monochrome refers to a design that only uses one color, or shades of one color. A grayscale (or black-and-white) design is considered monochrome, as well as a design printed using one Pantone color (see example above). Monochrome designs are sometimes chosen to keep printing costs down as only one ink color (and related printing plate) is required.

See all of the A to Z of Design posts here.


April 3, 2018

A to Z of Design: C is for Color

Filed under: Design & Art — Tags: , , , , , — lidia @ 10:00 am

C is for color

Designers use a variety of color systems, based on the project’s needs and goals.

CMYK is a system in which colors are created using a combination of cyan (C), magenta (M), yellow (Y) and black (K) inks. CMYK is also referred to as four-color process printing.

PMS (Pantone Matching System) is a standardized system in which each ink color is assigned a number, i.e. PMS 179. This allows print vendors to assure color accuracy. PMS colors are often used for branding projects (usually 1 or 2 colors) in which color match is crucial. PMS colors are also called spot colors.

RGB (red, green, blue) is a system used by computer monitors and video screens. RGB colors are difficult to match as brightness and quality can vary by monitor.

Hex is a six-digit system used for web applications (i.e. HTML and CSS). Colors are specified like this: #CD5C5C.

See all of the A to Z of Design posts here.

June 13, 2011

Color trend for 2011: magenta

Filed under: Design & Art — Tags: , , — lidia @ 2:46 pm

L to R: Benefit Invitation and Conference Identity featuring 'it' color magenta

According to DayGlo (the world’s largest manufacturer of daylight fluorescent pigments), the ‘it’ color for this year is magenta.

Looking at customer purchases and orders in 2010, DayGlo’s Brand Action Team predicts this potent pink color will be used widely this year, from cosmetics packaging to print media.

Here at the design studio, we are clearly ahead of the color curve: two of our recent projects featured shades of magenta.

Read the DayGlo article.

Share your thoughts on magenta in the marketplace (or examples) in the comments!

December 18, 2010

Pantone 2011 color of the year: Honeysuckle

Filed under: Design & Art — Tags: , , , — lidia @ 11:52 am

It’s official: the 2011 color of the year from Pantone, the leading color experts, is a reddish-pink called honeysuckle.

The latest color trend: colors inspired by nature

Having attended a recent Pantone webinar on color, I noticed that many of their color picks were nature-inspired—making a gardener like me very happy. As I observe the colorful blooms on my balcony in the warm months, I can’t help but be inspired by the vibrant and unexpected color palettes created by nature.

How do you feel about next year’s top color pick?

See a floral-inspired honeysuckle and spring green palette in one of our 2011 Quick Peek Calendars available from our greeting card shop.

September 13, 2010

Me and hue: researching color

Filed under: Design & Art,Marketing & Promotion — Tags: , , — lidia @ 9:00 am

Pantone mugs from Uncommon Goods

Lately, I’ve had color on the brain. Between working on a new packaging project and developing new designs for my line of business greeting cards, I’ve been perusing, reading, sketching and generally immersing myself in the topic of color.

Color is generally rather subjective, as one person’s favorite may be detested by another (case in point: I know someone who loves kelly green but for me, not so much). However, as historical and cultural color connotations have grown and evolved over time, some general feelings of color have emerged. Who can argue that a bright, curry red restaurant poster conveys “heat” while a pale, muted gray business card speaks “tradition” (of course, typography and design falls into play, but we’re just talkin’ color).

Here are my general feelings on color as it’s used in business:

  • Red: powerful, bold
  • Orange: unique, creative
  • Yellow: joyful, light-hearted
  • Green: grounded, natural
  • Blue: reliable, trustworthy
  • Purple: spiritual, ethereal
  • Magenta: playful, whimsical
  • Brown: solid, strong

Businesses can use color to their advantage. We’ve all seen how a brand’s colors become so recognizable, that we know who it is without even seeing the entire logo. When you are developing your business or marketing materials, it helps to think about color and how it will portray your business: unique, conservative, intelligent, fun?

Along those same lines, a recent article in Deliver magazine spoke about color hues in relation to the outcome of a direct mail campaign. Color Communications Inc. examined colors in regards to how they make customers perceive pricing, value, safety and sophistication in products. For example, they found that orange helps to play up affordability, while white implies a higher-price point. Very interesting and useful stuff if you are marketing a product or service.

Are you using color effectively for your business?