January 23, 2015

10-Minute Marketing: write a case study

Filed under: 10-Minute Marketing — Tags: , , , — lidia @ 12:15 pm

10-Minute-Marketing: write a case studyI know some people avoid writing case studies, but personally I love them. They are a great way to document project details and results (trust me, you will eventually forget them otherwise) They help share your expertise and allow clients and prospects to see how you can help them.

Case studies should include client background, the challenge, your solution and results. They can be included in a marketing piece you send to prospects or added to your website or blog. See an example of one of my case studies on my blog.

This week’s 10-Minute Marketing task:

Write a case study for one of your projects.  

TIP: keep your writing focused on the client, not yourself. See this article from Ed Gandia for super useful case study writing tips.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.


September 3, 2009

What I learned on my summer vacation: Part 4

Filed under: Marketing & Promotion — Tags: , , — lidia @ 8:00 am
PIna Zangaro binder from Office PDX

Pina Zangaro binder from Office PDX

Part of a series of post-Creative Freelancer Conference postings:

4. Make sure your portfolio is developing by working with a variety of projects/clients. (inspired by Petrula Vrontikis’ keynote session)

It’s easy to fall into a routine and just file away samples as they come in. Last year, I started writing a short description (as well as production notes) for every project before filing the samples. This year, I plan to expand on it by taking Peleg Top’s advice and creating a one-page “case study” for each — including a short description and nice image of the project. No more scrambling when sending samples or updating the website!