April 19, 2018

Q is for quote (or pull quote)

Filed under: Design & Art — Tags: , , , , — lidia @ 10:00 am

A to Z of Design: Q is for Quote

A pull quote is a quote or excerpt “pulled” from the main text to set it apart or highlight it in some way. Pull quotes are usually styled differently (i.e. bold, italic, color) and larger in size to stand out from the body text. They are commonly used in magazine and brochure design.

A pull quote may be a sentence that has been removed from the main text, or one that has been repeated for emphasis.

Personally I’m a big fan of pull quotes, especially in blog posts. They help to keep the reader’s interest and move the eye along the page.

See all of the A to Z of Design posts here.

July 15, 2009

Featured Design Project: Direct Mail Brochure

Filed under: Featured Design Project — Tags: , , — lidia @ 8:00 am

BAI-BS-Online-Brochure_SM

Lidia Varesco Design recently worked with our longtime client BAI to create a direct mail piece to promote the launch of the online version of their publication, BAI Banking Strategies. The goals were to make current subscribers aware of the new online format, point out its value proposition and benefits, as well as make it easy for new subscribers to sign up online. The result was a concise, eye-catching brochure, sure to make readers reach for their mouse.