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August 15, 2012

Featured project: Art Lakeview branding & promotional materials

Filed under: Featured Design Project,Local (Chicago) — Tags: , , , — lidia @ 10:26 am

Art Lakeview event brochure, postcard and social media logo

For the second year in a row, we worked with the Lakeview Chamber to create promotional materials for Art Lakeview: A Pop-Up Art Experience. This annual “strolling gallery” allows people to experience the Chicago neighborhood through local artwork: the artists hang their work in retail shops on Southport and Lincoln Avenues.

We created the branding for Art Lakeview last year, but this year’s promotional materials needed to be updated to reflect event changes. We designed an event brochure, postcard, poster, banner, print ad and artist cards, as well as a logo variation for social media use. See all the promotional materials here. One of the challenges was showing the artists’ work and corresponding retail locations in the event brochure without using an actual map.

The event was a success and brought many new visitors to the neighborhood.

April 27, 2011

Featured project: conference branding & collateral

Filed under: Featured Design Project — Tags: , , , , — lidia @ 6:13 pm

For the second year, we worked with BAI to create branding and collateral for their conference, BAI Payments Connect.

The challenge was not only to convey a complicated concept, but to clearly market three distinct conference tracks—all while standing out from other banking events. It also had to be flexible enough to be adapted to multiple print and online uses.

Our design utilized a simple graphic accented with three distinct colors—one for each track. The colors, as well as track icons, were used throughout the conference materials and onsite signage to assist conference attendees in finding their desired sessions.

Above: website creative, web banners; below: conference logo and track icons, PowerPoint template, conference guide

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