April 27, 2011

Featured project: conference branding & collateral

Filed under: Featured Design Project — Tags: , , , , — lidia @ 6:13 pm

For the second year, we worked with BAI to create branding and collateral for their conference, BAI Payments Connect.

The challenge was not only to convey a complicated concept, but to clearly market three distinct conference tracks—all while standing out from other banking events. It also had to be flexible enough to be adapted to multiple print and online uses.

Our design utilized a simple graphic accented with three distinct colors—one for each track. The colors, as well as track icons, were used throughout the conference materials and onsite signage to assist conference attendees in finding their desired sessions.

Above: website creative, web banners; below: conference logo and track icons, PowerPoint template, conference guide

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