February 3, 2010

Featured Project: Conference Identity & Collateral

Filed under: Featured Design Project — Tags: , , , , — lidia @ 10:19 pm

Click for larger image

We worked with our longtime client BAI to create a graphic identity and printed collateral for their newly-updated conference, BAI Payments Connect.

The challenge was not only to convey a complicated concept (the evolution and transformation of the payments industry), but also to create a functional design that allowed them to clearly market three different events. We created a bold, high-tech design that was versatile enough to be adapted to different types of printed pieces, including the Brochure and Postcard shown at left.

The client was clearly happy with the result, commenting, “You always make the marketing team look good!” And that’s music to a designer’s ear.

Shown: Conference Brochure and Direct Mail Postcard. Printer: GH Printing (Lombard, IL)

July 15, 2009

Featured Design Project: Direct Mail Brochure

Filed under: Featured Design Project — Tags: , , — lidia @ 8:00 am


Lidia Varesco Design recently worked with our longtime client BAI to create a direct mail piece to promote the launch of the online version of their publication, BAI Banking Strategies. The goals were to make current subscribers aware of the new online format, point out its value proposition and benefits, as well as make it easy for new subscribers to sign up online. The result was a concise, eye-catching brochure, sure to make readers reach for their mouse.