August 14, 2015

10-Minute Marketing: follow up with 5 clients

Filed under: 10-Minute Marketing — Tags: , , , , — lidia @ 10:00 am

10-Minute Marketing: follow up with 5 clients

As they say, it’s easier to make a sale to an existing customer than to find a new one. Are you regularly reaching out to your current clients or organization members/supporters? They probably want to hear from you.

I keep in touch with my design clients on a regular basis through my email newsletter, however I also email them in-between projects to let them know Im thinking about them and most importantly—that I’m available to work on their next project. (I find sometimes that when people don’t hear from you, they assume you are too busy)

TIP: having trouble remembering to follow up? Put reminders on your calendar or use a spreadsheet to keep track.

This week’s 10-Minute Marketing task:

Follow up with 5 clients

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

July 31, 2015

10-Minute Marketing: write a LinkedIn recommendation

10-minute marketing: write a linkedin recommendationMarketing is a give and take, you always want to balance your “taking” (i.e. selling or promoting your organization) with some “giving.”

A great way to give is to leave recommendations on LinkedIn.

I like to leave LinkedIn recommendations for colleagues and vendors that I’ve worked with—and especially for clients who I love working with.

An unsolicited LinkedIn recommendation will most certainly make the person’s day—and you never know, it might just prompt them to reach out to you with a new project or collaboration.

This week’s 10-Minute Marketing task:

Write a LinkedIn recommendation for a colleague (or two, depending on how fast you are)

Are you on LinkedIn? Connect with me here.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

December 5, 2014

10-Minute Marketing: Make your holiday card mailing list

Filed under: 10-Minute Marketing — Tags: , , , , — lidia @ 10:00 am

10-Minute Marketing: Maek your holiday card mailing listIt’s that time of year… are you sending a holiday card? Ive been sending my friends, clients and vendors a New Year card and calendar for several years now. Whether you send a print card or an e-greeting, it’s a great way to thank the people who support you and your business throughout the year.

This week’s 10-Minute Marketing task:

Write down your holiday card mailing list. 

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

October 24, 2014

10-Minute Marketing: list your marketing essentials

10-Minute Marketing: list your marketing essentialsIf you are on my mailing list, you saw my recent newsletter about marketing essentials. What are marketing essentials?

The marketing channels that bring you the most return on your investment of money and especially, time. With so many ways to market yourself—and so little time—it’s best to focus on a few marketing techniques that are working, instead of trying to do it all.

Potential marketing essentials:

  1. Website
  2. Email newsletter
  3. Social media
  4. Content marketing
  5. Printed materials
  6. Cold calling (or emailing)
  7. Networking

This week’s 10-Minute Marketing task:

Write down your top 3 marketing essentials and post it on your office wall.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.