April 18, 2017

A to Z of Design: I is for indicia

Filed under: Design & Art — Tags: , , , , , , — lidia @ 10:33 pm

A to Z of Design: I is for indicia

An indicia is an imprint on a mailpiece, that is instead of a stamp, indicating that postage has been paid. All pieces in a permit imprint mailing must be the same weight. The mailer must submit forms and a fee to the Post Office where the pieces will be mailed.

TIP: Many print vendors handle this as part of their mailing and fulfillment services.

For more info, see this USPS Quick Service Guide on permit imprints.

See all of the A to Z of Design posts here.

A to Z of Design: H is for hierarchy

Filed under: Design & Art — lidia @ 10:16 pm

H is for hierarchy

An important principle of graphic design is visual hierarchy. It communicates to the viewer the importance of each element in relation to the rest. Elements with more importance are made bolder in size, weight or color. Items are also arranged on the page according to their importance to the reader or viewer.

See all of the A to Z of Design posts here.

April 14, 2017

A to Z of Design: G is for gutter

Filed under: Design & Art — Tags: , , , — lidia @ 10:46 pm

G is for gutter

The gutter is the space created by the binding of a book or magazine. It is the inside margins of the left and right pages, or blank space between two facing pages.

Depending on the type of binding, the gutter measurement may need to be increased as the viewing area can be reduced by the curvature of the pages.

See all of the A to Z of Design posts here.

A to Z of Design: F is for Fold

Filed under: Design & Art — lidia @ 10:28 pm

F is for fold

Choosing a fold is an important part of the design process. How well do you know your folds? Below are some of the most common folds.

types of folds

For folding inspiration and examples of more unique folds, check out the Super-Cool Folds page by FoldFactory.

See all of the A to Z of Design posts here.

April 6, 2017

A to Z of Design: E is for EPS

Filed under: Design & Art — lidia @ 11:44 pm

A to Z of Design: E is for EPS

EPS, TIF, JPG, oh my! Navigating all the various file formats can be confusing. Here’s a quick primer.

  • EPS (vector): A fully-scalable file format, which means quality and resolution are not lost when scaling up. This type of file is generally used for logos or other artwork that will be reproduced in print.
  • TIF: The standard format used for high-resolution, detailed images that will be placed in a layout program.
  • JPG: A compressed image file format, mainly used for desktop printing and web/online graphics. It does not support transparent backgrounds.
  • PNG: A low-resolution image format used for web or social media graphics, as well as PowerPoint/Word files. Images can have a transparent background.
  • GIF: A low-resolution image format mainly used for web or email.
  • PDF: A file format that embeds fonts, images and design. Used often for design proofs or forms (fillable form fields can be created). Print vendors will also accept high-resolution PDF files for print projects.

See all of the A to Z of Design posts here.

April 5, 2017

A to Z of Design: D is for DPI

Filed under: Design & Art — Tags: , — lidia @ 10:38 pm

D is for DPI

DPI (or dots per inch) is a way to measure the resolution of a printed digital image. The higher the DPI, the higher the detail and quality of an image. For most print projects, 300 DPI is optimal.

When an image is enlarged, its DPI and resolution become reduced so it’s best to use an image that is 300 DPI at actual size or larger than it will be used. This also means that you can’t “size up” or take an image of lower quality, say 150 DPI, and make it 300 DPI. (Note: vector images don’t apply to these rules as they can be enlarged without losing quality.)

To learn more, read Creative Bloq’s post, The ultimate guide to image resolution.

See all of the A to Z of Design posts here.

April 4, 2017

A to Z of Design: C is for Color

Filed under: Design & Art — Tags: , , , , , — lidia @ 10:11 pm

C is for color

Designers use a variety of color systems, based on the project’s needs and goals.

CMYK is a color system in which colors are created using a combination of cyan (C), magenta (M), yellow (Y) and black (K) inks. CMYK is also referred to as four-color process printing.

PMS (Pantone Matching System) is a standardized color system in which each ink color is assigned a number, i.e. PMS 179. This allows print vendors to assure color accuracy. PMS colors are often used for branding projects (usually 1 or 2 colors) in which color match is crucial. PMS colors are also called spot colors.

RGB (red, green, blue) is a color system used by computer monitors and video screens. RGB colors are difficult to match as brightness and quality can vary by monitor.

Hex is a six-digit color system used for web applications (i.e. HTML and CSS). Colors are specified like this: #CD5C5C.

See all of the A to Z of Design posts here.

April 3, 2017

A to Z of Design: B is for Bleed

Filed under: Design peek — lidia @ 7:21 pm

A to Z of Design: B is for Bleed

If a design prints to the edge of the paper, it must be extended slightly past the page—this is called bleed. A standard bleed is 1/8–¼” past the actual page size (also called trim size) but varies by print vendor. A design with bleed is printed on a larger sheet of paper and trimmed to the correct size.

See all of the A to Z of Design posts here.

A to Z of Design: A is for Alignment

Filed under: Design & Art,Uncategorized — Tags: , , — lidia @ 5:07 pm

A to Z of Design: A is for Alignment

Alignment is the positioning of text, images or design elements in a layout.

Items can be left-aligned (also called flush left), right-aligned (flush right), centered or justified (when text aligns on both left and right edges).

Justified text can cause strange gaps, so extra attention must be given to line breaks and spacing.

See all of the A to Z of Design posts here.

April 1, 2017

A to Z of Design: a daily blogging challenge [intro]

Filed under: Design & Art — lidia @ 5:49 pm

Today is the first day of the 2017 Blogging from A to Z Challenge, a daily blog challenge I’ve been participating in for the last three years. (See my A to Z of Being a Mom in Business and A to Z of Branding)

This year’s topic is A to Z of Design, basic design terminology that will come in handy if you work with graphic designers.

Follow along here during the month of April or on twitter at #atozdesign

See all of the A to Z of Design posts here.

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