April 3, 2017

A to Z of Design: A is for Alignment

Filed under: Design & Art,Uncategorized — Tags: , , — lidia @ 5:07 pm

A to Z of Design: A is for Alignment

Alignment is the positioning of text, images or design elements in a layout.

Items can be left-aligned (also called flush left), right-aligned (flush right), centered or justified (when text aligns on both left and right edges).

Justified text can cause strange gaps, so extra attention must be given to line breaks and spacing.

See all of the A to Z of Design posts here.

April 9, 2016

A to Z of Branding: G is for growth

Filed under: Uncategorized — lidia @ 2:00 pm

A to Z of Branding: G is for growth

G is for growth

What happens to your branding when your organization grows or changes? Your branding needs to evolve along with it.

The first step is to do a “branding audit” to see which areas have changed. Review your organization’s target market/audience, service offerings, story, personality, and client outreach or community relations. Depending on how much has changed, you may be able to tweak your branding rather than doing a complete overhaul. However, if you feel that your purpose or “reason for being” has considerably changed, then a rebrand may be a better idea.

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

July 7, 2015

35% off Chronicle Books + free shipping? Yes, please!

Filed under: Uncategorized — lidia @ 12:35 pm


LOVE this time of year: Chronicle Books’ Semi-Annual Sale! Get 35% Off PLUS Free Shipping. Click this link and use code: FRIENDS

Happy Shopping!

Note: this is an affiliate link for Chronicle Books because I love them.

April 21, 2015

R is for repeat

Filed under: Uncategorized — lidia @ 10:00 am

A to Z of being a mom in business: a daily blog series

R is for repeatR is for repeat

I find myself repeating words or phrases to my toddler constantly. They say that this is one of the best ways for children learn and I agree.

I’ve also learned that you can apply this to small business by observing what other successful businesses are doing and “repeating,” or applying those concepts, to your own business.

What concepts or ideas do you “repeat?”

April 1, 2015

Would you read it: my children’s book pitch (eek!)

Filed under: Creativity,Uncategorized — lidia @ 3:15 pm

Would You Read It Wednesdays: Don't Pinch Me!

Some of you may know I’m a budding children’s book author-illustrator (see my self-published book City Kid: ABC here).

I recently submitted a children’s book pitch to Susanna Hill‘s weekly blog feature, “Would You Read It Wednesdays.” It’s an opportunity for writers to submit a pitch for a book they are working on and get valuable feedback and comments from the kid lit community.

Read my pitch for “Don’t Pinch Me!” here.

So… would you read it??

February 10, 2015

Rethink your plans

Filed under: Uncategorized — lidia @ 10:00 am

Just because something doesn’t do what you planned it to do in the first place doesn’t mean it’s useless

February 3, 2015

Failure…or success?

Filed under: Uncategorized — lidia @ 10:00 am

Many of life’s failures are experienced by people who did not realize how close they were to success when they gave up.

January 27, 2015

Nonsense wakes up the brain cells

Filed under: Uncategorized — lidia @ 10:00 am

I like nonsense, it wakes up the brain cells ... It’s a way of looking at life through the wrong end of a telescope… And that enables you to laugh at life’s realities.

April 28, 2014

Your business’ greatest asset is its ability to connect people.

Filed under: Uncategorized — lidia @ 4:36 pm


February 19, 2014

Good design is good business.

Filed under: Uncategorized — lidia @ 2:14 pm

Good design is good business.

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