September 19, 2012

Need a ticket…to Alt Summit, that is. @altsummit

Filed under: Social Media — Tags: , , — lidia @ 10:49 am

As I’ve been revamping my blog, the Alt Summit blog has been a fantastic source of inspiration and information. Along with interviews with bloggers I admire, I’ve found useful tips for growing my blog.

What is Alt Summit?

I discovered Alt Summit, a conference for design and lifestyle bloggers, earlier this year on twitter. I stumbled upon the From Blog to Book panel with Amy Butler, Grace Bonney, Julia Rothman, Lia Ronnen and Kate Woodrow and decided to live vicariously through twitter. (see the twitter timeline here)

I was amazed at the generosity of the panel members in sharing tips and information—and later, in responding to people’s comments and questions on the Chronicle Books blog. I said to myself: I need to be at Alt Summit next year! Well, it looks like I’m too late (tickets are already sold out!) But if I’m lucky, I just might win a ticket…

Alt Summit’s blogging resources

For blogging inspiration and business advice check out the new Alt blog. They also offer online classes on the Alt Summit Channel.

February 21, 2011

Are you using O2O marketing for your small business?

Filed under: Marketing & Promotion,Social Media — Tags: , , , , — lidia @ 10:00 am

photo on flickr by zoovroo

I recently read Duct Tape founder John Jantsch‘s article on 5 Trends that Will Shape Small Business in 2011. One trend that resonated with me was: O2O (online 2 offline) marketing.

What is O2O marketing?

John refers to it as “the logical integration of instant media with traditional media, social networks with chamber mixers.” He adds, “Online and offline, traditional media and new media, will stop competing and start working together.”

Admittedly, I’m an avid user of social media, however I also have a personal campaign to encourage people to send handwritten communications (read my articles here). Needless to say, I’m very fond of—and familiar with—the concept of online to offline marketing. And after being bombarded with social media opportunities, going offline for awhile is a nice change of pace.

How can O2O marketing be effective?

In my articles, I talk about about my own business relationships that were initiated online (i.e. twitter, blogs) but became established offline (i.e. handwritten note, in-person meeting). Without the offline communications, I wouldn’t have been able to to get to know the person and learn about their business. In each of these situations, I made not only a valuable business connection, but a new friend. And in small business, it’s all about creating personal relationships, discovering how we can work together or help each other.

How do you use online 2 offline marketing techniques in your own small business?

August 16, 2010

Social media + handwritten notes = great marketing strategy

Filed under: Marketing & Promotion,Social Media — lidia @ 9:00 am

Personalized notecards by Business Greetings by Lidia Varesco Design

I recently read an article in Deliver magazine about the company SimplySoles, who successfully combines their social media strategy with handwritten thank you notes to customers.

Being a graphic designer who uses social media as well a greeting card designer, I can completely relate to this—it’s the same approach I take with my business. I love being able to stay in touch and make connections via social media, but I feel strongly about using handwritten communications as well. There’s just something about a handwritten note that can’t be reproduced online.

Personally, I love receiving a card in the mail so I make an effort to send notes to clients and vendors regularly. Not only is sending a note to someone a nice thing to do, but it helps your businesses stand out from your competition and allows you to stay top-of-mind with clients and customers.

Get out your pen and stamps and start writing some cards!

Read the article here.

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