May 27, 2011

Will chains oust local stores in downtown Chicago?

Filed under: Local (Chicago),Small Business — lidia @ 1:47 pm

Buckingham Fountain in Chicago's South Loop

A recent article in the Chicago Journal caught my eye today. It spoke about the increase in retail vacancies on South Michigan Avenue, a popular shopping and dining area in the South Loop neighborhood of downtown Chicago.

Due to rising rents, many independent retail shops are forced to close or move, with chain stores sometimes taking their place.

Will indie shops disappear in downtown Chicago?

The article was timely for me, having just returned from a vacation to a Florida island community where chain stores are practically non-existent. I realized that one of the things I love about visiting this island—or any new place for that matter—is stopping into independent boutiques or coffee shops and chatting with the owners.

I also recall my days at Columbia College in the South Loop, which included walks to the local art supply store or bookstore. Will this all but disappear in Chicago?

As the article pointed out, high parking fees can deter locals from shopping in downtown areas, while tourists tend to spend their money on food and dining. However, I can’t imagine that all Chicago visitors want to buy fast food or cheap, mass-produced souvenirs.

What can be done to promote local business?

What is the solution to keeping local retail business alive in downtown Chicago? Locals like myself need to make more of an effort to visit independent businesses downtown. Perhaps the Chicago Convention & Tourism Bureau can create a “Shop Local” campaign to encourage visitors to shop at local boutiques. Share your thoughts in the comments.

Read the Chicago Journal article.

May 10, 2011

Does your small business have signs of new growth?

Filed under: Small Business — lidia @ 11:15 am

New growth in the West Loop

As I walked around my Chicago neighborhood on a warm May day, I saw many signs of new growth in the trees. After a long snowy winter it was a welcome sight. Spring had finally arrived and with it, new growth and potential for the future.

This got me thinking: what new growth was I currently experiencing in my small business? What was I doing to prepare for, or create, future potential?

Read my latest post on the Creative Freelancer Blog to see what new growth my business is experiencing.

Share your comments: what new growth is your small business is experiencing?

• • •

See all of my small business posts on the Creative Freelancer Blog here.

May 6, 2011

Things are looking up for local business

Filed under: Local (Chicago),Small Business — lidia @ 1:43 pm

Recently, Local First Chicago shared an article from The Nation illustrating the “Localism Index.” (see image at right) The data shows that local businesses are growing and thriving.

Local business statistics:

Increase since 2002 in the number of Starbucks stores: 3,297
Increase since 2002 in the number of independent coffee shops: 4,923

Number of chain pharmacy locations that opened in 2009: 177
Number of independent pharmacy locations that opened in 2009: 474

Number of Independent Business Alliances and Local First groups in 2005: 30
Number of Independent Business Alliances and Local First groups in 2010: 143

View the article and download the full illustrated map here.

I shop local

I’ve always had a “shop local” focus with my small business. I partnered with a local company to develop my website, my line of greeting cards is printed by a local printer—not to mention the myriad of other local vendors that I work with. I’m also a member of Local First Chicago and a local Chamber, and host networking events geared toward local businesses. When I need a service or product, I always try to look within my local network first.

What about you?

Is your small business participating in local or neighborhood groups? Have you seen a difference in your business as a result?

Have you noticed more independent shops or small businesses opening up in your neighborhood—or is it the opposite?

February 4, 2011

Staying healthy at your desk

Filed under: Small Business,Workspace — Tags: , , — lidia @ 10:30 am

photo on flickr by Alsterstar

As small business owners, most of us spend hours at our desk without even realizing it. Dedicating long hours to your business can be a necessity—but it can also take a toll on your body

Read my latest post on the Creative Freelancer Blog for tips for staying healthy at your desk.

• • •

See all of my small business posts on the Creative Freelancer Blog here.

January 26, 2011

Social media? How about handwritten media?

Filed under: Marketing & Promotion,Small Business — Tags: , , , — lidia @ 10:00 am

Nice to Meet You card from Lidia Varesco Design

Being an avid user of social media, I can’t deny the effectiveness of making business connections via Twitter, blogs and the like. However, I believe staying connected with clients and prospects also requires a more personal approach: handwritten communications.

Over the years, I’ve personally experienced how handwritten or personal correspondence can positively impact a small business.

I’ve shared some of my experiences, as well as those of other small business owners, in this article for The Paper Mill Store’s latest newsletter.

Still skeptical about sending handwritten notes?

Watch this recent segment from the CBS Evening News about writing thank you cards. Not only does it make you feel good—but it can change your life.

Anyone else have positive experiences with using handwritten communications? Share them in the comment section!


Want handy tips for using handwritten communications?

Download my small business tipsheet on this topic.

January 6, 2011

Let’s get together (and this time, I mean it!)

Filed under: Small Business,Time Management — Tags: , — lidia @ 9:46 am

Are you like many small business owners, promising to “get together” with business connections but never making it happen?

Read my latest post on the Creative Freelancer Blog for tips for managing this problem.

• • •

See all of my small business posts on the Creative Freelancer Blog here.

December 9, 2010

2011 calendars added to our online shop!

Filed under: Featured Projects,Goods & Wares,Small Business,Workspace — lidia @ 11:16 am

Fresh new colors for 2011!

2011 Quick Peek Calendars are now available in our business greetings online shop.

Small enough to fit in a laptop bag or on an office wall, but large enough to see a year at-a-glance. Great for planning vacations. Buy a couple and share with your office mates.

NEW for 2011: color palettes inspired by Pantone 2011 color trends, including one of my personal favorites: turquoise and terracotta.

Free shipping via first-class mail on Quick Peek Calendars!

Follow the Greetings by Lidia Varesco Design RSS feed or twitter page to see the latest designs.

December 7, 2010

More kindness in business, please

Filed under: Small Business — Tags: , — lidia @ 1:48 pm

Rob's Really Good "positively life changing" organic drinks

I recently listened to an episode of Talk Story with Jeni” featuring “instigator” (and friend) Dyana Valentine.

The ladies brought up a point about kindness in business and it got me thinking: yes, there should be more kindness in business.

Now, I know there are challenges when running a business, but finding the moments where we can share a positive thought or action can really make a difference to someone (and even improve your own business). Whether it’s donating time to an organization or helping out a client when they’re in a bind, being nice goes a long way.

In fact, I started writing this blog with the perspective of sharing positive thoughts in small business (thus the name, the bright spot). In my opinion, why not focus on the good stuff—in life AND business.

A product that seems to be following this trend is Rob’s Really Good, a line of natural drinks. I picked up a bottle at my local coffee shop and was pleasantly surprised to see “Rob’s Secret of Life” on the bottle—a brief positive affirmation printed on each label. It’s a small gesture, but it makes me think (and smile) each time I see it. And now I find myself reaching for this drink over another brand.

How can you incorporate kindness into your daily business life?

November 24, 2010

Shop local this Saturday! #SmallBizSat

Filed under: Local (Chicago),Small Business — Tags: , , , — lidia @ 10:00 am

A recent Duct Tape Marketing blog post made me aware of Small Business Saturday taking place this Saturday. (how did I not know about this?)

Small Business Saturday was created by AMEX OPEN and small business advocacy groups trying to encourage people to shop local (rather than at big chain stores) on Saturday, November 27th. Shopping local benefits both the overall economy, as well as your local community. Plus, it’s fun to get out and meet your neighbors.

Here in Chicago, the organization Local First Chicago (I’m a member) is spreading the word about the importance of buying local this holiday season with Unwrap Chicago: Eat, Drink & Buy Local. In my Chicago neighborhood alone, there are a number of clothing, gift and pet boutiques with lots of holiday goodies. Gift certificates from neighborhood restaurants are also a great way to shop local.

So why not take the opportunity on Saturday to skip the mall and take a stroll around your neighborhood. Many local shops and boutiques are hosting special holiday shopping events and parties, so keep an eye out in your local community.

Shop small business – shop local!


October 26, 2010

Moving your office, part 2: after the move [#CFConf blog post]

Filed under: Small Business — lidia @ 4:13 pm

Part 2 of my recent post on moving your small business office is now on the Creative Freelancer Conference blog.

Read “After You Move Your Office” here.” Feel free to share your own moving tips and suggestions so we can learn from each other.

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