August 22, 2013

July 30, 2013

Typography as subject matter–and inspiration

Filed under: Featured Design Project — lidia @ 12:14 pm

My self-published book (or should I say, artisinally-published*), Typography in the City: Volume One (West Loop) was featured today on the blog, A Photographer at Large, a collection of fantastic images, many which are book-themed or book-inspired. We were connected through Blurb, the wonderful place where I self-publish my book.

Typography has always been a love of mine. After I started searching for found typography over two years ago, it has become an obsession as well as a creative inspiration for many of the projects I’m working on (example: my line of baby & kids apparel).

*Thanks Guy Kawasaki for teaching me that new term.

Follow my blog Typography in the City

Buy a copy of Typography in the City: Volume One

July 16, 2013

Sometimes one card fits all.

Filed under: Featured Design Project — Tags: , , , — lidia @ 12:00 pm

Lidia Varesco Design blogher business card

Since I’ve been doing more blogging and it’s in my hometown, I decided to attend the BlogHer Conference this year. BlogHer attracts bloggers of all levels from across the country and features sessions on starting, growing and advancing your blog.

Knowing there would be opportunities for networking at the conference and I had multiple creative pursuits to share, I realized I needed a new business card. (Do I really want to hand out 3 different business cards?) I took advantage of’s special offer for BlogHer attendees and created my “one card fits all” design: a clean, simple layout that shares my design business, blog and baby & kids product line in one neat little package.

Do you have different business cards for different purposes?

July 12, 2013

Vote for typebaby in the Red Tricycle Totally Awesome Awards!

UPDATE! I’m happy to announce that my baby & kids line, typebaby has been nominated in two categories in the Red Tricycle’s Totally Awesome Awards: Most Awesome Mom-Run Businesses (Chicago) and Most Awesome Clothing Lines for Boys!

Red Tricycle is a fantastic online resource for parents, sharing kid-friendly events, dining, and activities in your own neighborhood. They are in multiple US cities, including most recently my hometown, Chicago.

I’m proud to be included on both of these lists, especially because they include many friends and fellow entrepreneur moms.

Click on one of the graphic below to vote for typebaby! Voting runs through August 15, 2013.

Vote for typebaby in the Red Tricycle Awesome Awards: Mom-Run Businesses


Vote for typebaby in the Red Tricycle Awesome Awards: Clothing Lines for Boys

April 8, 2013

Babies are about to get more stylish: typebaby makes its Chicago debut!

Filed under: Featured Design Project — lidia @ 5:25 pm

This weekend, I debuted my new line of baby & kids apparel, typebaby at a trunk show at Kooky.

Located at The Shops at Northbridge on Chicago’s Magnificent Mile, Kooky is jam-packed with unique clothing, toys and books. But the best part is that they love to support local designers (such as myself!) They are hosting trunk shows for local designers throughout April.

Thanks to everyone who stopped by this weekend to see my line of infant & toddler onesies and new ‘City Kid’ kids tee shirts. And a BIG thank you to Kooky for hosting us!

Missed the trunk show?

Good news: you can still shop the typebaby line at Kooky! Look for our display as you walk into the store. Kooky store hours and directions here.

Get in the know…

typebaby on FAcebook Like typebaby on Facebook to hear about new products, get special coupon codes and join in baby & kids chat!

Follow typebaby on twitter and Pinterest.

January 15, 2013

Featured Project: Ralyn Shoe Care rebranding

Filed under: Featured Design Project — Tags: , , , , , — lidia @ 11:55 am

Justin Blair & Company’s Ralyn Shoe Care had a problem: the line didn’t have a unified look or branding. I worked with them to rebrand Ralyn and position it as a complete shoe care program from a company that values quality and experience.


  • Creating a brand that appeals to the customer (shoe care stores, department stores) as well as the end user
  • Integrating the branding into multiple packaging types and orientations
  • Working with multiple vendors with varying artwork requirements
  • Designing for multiple color spaces and achieving color match on myriad substrate types, ranging from aerosol cans to paper boxes
  • Creating innovative solutions for budgetary restrictions

Our solutions

We developed new packaging designs that unified the brand and emphasized the company’s shoe care experience. Each category was color-coded (i.e. leather care, suede care) for the end user’s benefit.

We also created a brand standards manual to assure brand unity when Justin Blair & Company is developing future products.

How did we do?

Overall, the product line has experienced a large increase in interest and sales, with some customers purchasing products they’ve never bought before. In fact, the Ralyn Suede Care Kit (shown above at right) experienced a huge jump in sales, with 2-week totals exceeding the previous year’s totals.

January 9, 2013

Help me get my designs into the Minted Birth Announcement collection!

Filed under: Featured Design Project — Tags: , , , — lidia @ 9:05 am

I’ve been a fan of the online stationery boutique Minted for awhile now. In fact, my last two family holiday cards were Minted designs.

What I like about Minted is that they feature designs created by their community of designers. They also print their cards on good quality thick paper stock (an important detail for a graphic designer!)

Vote for me!

I recently submitted several designs to their Hello Baby! Birth Announcement Challenge. (Yes, I’ve had some experience with this!) Now, I need your votes to help get my designs into their collection!

Click on a design below to view larger and place a vote.

LVDesign_InstaBaby-sqaure   LVDesign_InstaBaby   LVDesign_hello-world   LVDesign_Little-lady   LVDesign_Little-Man-v2  LVDEsign_Polaroid-baby_square    LVDesign_new-kid    LVDesign_boy-oh-boy   LVDesign_baby-stats_Classic-Frame

View and vote for all the designs submitted in the Minted Hello Baby! Birth Announcement Challenge here. Voting ends at 9 am on Friday!


January 2, 2013

Lidia Varesco Design: 2012 highlights

Filed under: Featured Design Project — Tags: , , — lidia @ 9:00 am


December 31, 2012

Typography in the City: Volume 1 makes a “best of” list!

Typography in the City: one of the best typography books of 2012

My book Typography in the City: Volume 1: West Loop made Creative Bloq’s list of The Best Typography Books of 2012!

The self-published book features photographs of found typography from my West Loop neighborhood in Chicago, including building signage, street signage and “guerrilla typography.” Typography in the City: Volume 1 is available as a printed book and eBook.

Get a sneak peek

See an online preview of Typography in the City: Volume 1 here.

Learn more

Visit the Typography in the City blog and read the inspiration behind this project. 

November 27, 2012

Typography in the City gets some love, both locally and abroad. #TypeTuesday

Typography in the City book Creative Bloq  Typography in the City featured on

Hooray for urban typography!

I’m excited to share that my “type-spotting” blog Typography in the City and the related book were mentioned in two places yesterday.

Bill Motchan, writer of the Chicago Journal’s ‘West Loop Wanderings’ blog posted an article about my inspiration for Typography in the City—including a photo of one of my favorite West Loop typography spots. Read the Chicago Journal article.

My self-published book, Typography in the City (based on the blog) was featured on Creative Bloq, a blog that delivers a daily dose of design tips and inspiration. Read the Creative Bloq post.

Thanks Chicago Journal & Creative Bloq for spreading the word about urban typography!

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