January 13, 2017

2016: a year to REGROUP

Filed under: Featured Design Project — lidia @ 1:00 pm

2016 was a great year for Lidia Varesco Design—both for my personal goal of continuing to grow my design studio, as well as my professional goal of helping as many organizations as possible share their story and mission.

For the last few years, I’ve chosen a word to set the tone for the year. Last year’s word was REGROUP. After my kids were born, it took some time to adjust to my new life as a mom in business—and admittedly it was sometimes difficult to juggle it all. But last year I made an intention to REGROUP and get my business back on track.

Below are a few highlights from 2016, click on each to learn more.

2016 Year in Review

10 new clients   1 podcast   10 email newsletters
judged communications awards   published 57 blog posts   exhibited at nonprofit symposium
10-Minute Marketing series on Faceebook Live   36 Biz Mama Interviews   #the100dayproject art journal

I’m grateful to everyone who has provided work, support, inspiration, opportunities—or just an ear to listen. Here’s to a great 2017!

September 27, 2016

FEATURED DESIGN PROJECT: Child Welfare Services Brochure

Filed under: Featured Design Project — Tags: , , , , — lidia @ 10:00 am

VOA of Illinois Child Services Brochure
I’ve been working with Volunteers of America of Illinois to develop marketing materials that are more cohesive and consistent with their mission and brand. This is the third in a series of brochures I designed to highlight and promote their programs, this one is for their child welfare services foster parent program.

See the entire series of program brochures I designed for Volunteers of America of Illinois.

Volunteers of America of Illinois is a national nonprofit organization providing local human service programs for veterans, the homeless, children and the elderly. Learn more about them here.

September 22, 2016

What’s my story?

Filed under: Featured Design Project — lidia @ 10:00 am

Lidia Varesco Racoma on The Story Exchange

I recently shared my story on The Story Exchange as part of their 1,000 Stories campaign featuring women with businesses, social enterprises, and nonprofits.  As a mom in business who works with nonprofits and social enterprises, I was thrilled to be a part of this community.

I talk about how I started my branding and marketing design studio, what my challenges are (hint: they involve businesses and kids!) and how I define success.

Read the full interview on The Story Exchange.

September 21, 2016

FEATURED DESIGN PROJECT: Benefit Invitation Branding & Design

Filed under: Featured Design Project — Tags: , , , , , — lidia @ 10:00 am

RSSI Benefit Invitation Design

I worked with Renaissance Social Services (RSSI) to develop branding for their annual fundraising benefit event—which happens to be held right here in my West Loop neighborhood (at Wishbone Restaurant, one of my faves!) Our goal was to express their theme while getting across the organization’s important mission.

I designed the event logo, invitation, mailing envelope, reply card and envelope, and email graphics.

Buy tickets to the event on Sept. 26.

RSSI aims to find safe and secure housing for the men, women and families and to provide them with the services they’ll need to lead lives of health, dignity and stability.

January 23, 2015

Keep track of your days in style—and make your mailbox happy! [freebie]

Filed under: Featured Design Project,Time Management — lidia @ 11:57 am

2015 calendar freebie

Every year, I design a mini-calendar to send with my New Year greeting to clients. Well, this year I seem to have over-ordered…and would love to share the extra calendars. This handy calendar is small enough to tuck in your bag or post on your office wall.

Email me your mailing address and I will drop one in the mail.

Happy 2015!

January 2, 2015

Looking back: studio highlights from 2014

Filed under: Featured Design Project — lidia @ 12:00 pm

2014 was an interesting year for Lidia Varesco Design. I evolved my graphic design studio to focus more on education-oriented organizations. I continued to grow my children’s apparel line typebaby. And I kicked off some fun, new creative side projects (children’s books!)

All the best to everyone for a successful 2015!

Click on each highlight to read more

Sign up for blog updates to hear about this year’s exciting new projects.

PIBOIDMO typebaby at STYLEMAX typebaby in Crain's Chicago Typography in the City in HOW Design Red Tricycle Crafty Moms ABC book for kids 10-Minute Marketing


July 10, 2014

Typography in the City blog featured on HOWDesign.com

Filed under: Featured Design Project — Tags: , , , — lidia @ 10:00 am

HOW Design Top 10 Websites for Designers July 2014

Typography in the City blog


While randomly browsing the HOW Design website today, I was excited to see a familiar sight: my blog Typography in the City on their July list of Top 10 Websites for Designers!

I started Typography in the City in 2011 as a way to document the interesting typography I came across on walks around my neighborhood. It’s turned into a fun project, as well as a source of constant inspiration for design projects—not to mention wall art for my son’s room and even a children’s book I’m working on.

Follow Typography in the City on tumblr and on twitter at #typeinthecity. Also follow @lsvdesign on Instagram for #typeinthecity updates!

August 22, 2013

July 30, 2013

Typography as subject matter–and inspiration

Filed under: Featured Design Project — lidia @ 12:14 pm

My self-published book (or should I say, artisinally-published*), Typography in the City: Volume One (West Loop) was featured today on the blog, A Photographer at Large, a collection of fantastic images, many which are book-themed or book-inspired. We were connected through Blurb, the wonderful place where I self-publish my book.

Typography has always been a love of mine. After I started searching for found typography over two years ago, it has become an obsession as well as a creative inspiration for many of the projects I’m working on (example: my line of baby & kids apparel).

*Thanks Guy Kawasaki for teaching me that new term.

Follow my blog Typography in the City

Buy a copy of Typography in the City: Volume One

July 16, 2013

Sometimes one card fits all.

Filed under: Featured Design Project — Tags: , , , — lidia @ 12:00 pm

Lidia Varesco Design blogher business card

Since I’ve been doing more blogging and it’s in my hometown, I decided to attend the BlogHer Conference this year. BlogHer attracts bloggers of all levels from across the country and features sessions on starting, growing and advancing your blog.

Knowing there would be opportunities for networking at the conference and I had multiple creative pursuits to share, I realized I needed a new business card. (Do I really want to hand out 3 different business cards?) I took advantage of Moo.com’s special offer for BlogHer attendees and created my “one card fits all” design: a clean, simple layout that shares my design business, blog and baby & kids product line in one neat little package.

Do you have different business cards for different purposes?

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