This weekend, I debuted my new line of baby & kids apparel, typebaby at a trunk show at Kooky.
Located at The Shops at Northbridge on Chicago’s Magnificent Mile, Kooky is jam-packed with unique clothing, toys and books. But the best part is that they love to support local designers (such as myself!) They are hosting trunk shows for local designers throughout April.
Thanks to everyone who stopped by this weekend to see my line of infant & toddler onesies and new ‘City Kid’ kids tee shirts. And a BIG thank you to Kooky for hosting us!
Missed the trunk show?
Good news: you can still shop the typebaby line at Kooky! Look for our display as you walk into the store. Kooky store hours and directions here.
Get in the know…
Like typebaby on Facebook to hear about new products, get special coupon codes and join in baby & kids chat!
Follow typebaby on twitter and Pinterest.
Justin Blair & Company’s Ralyn Shoe Care had a problem: the line didn’t have a unified look or branding. I worked with them to rebrand Ralyn and position it as a complete shoe care program from a company that values quality and experience.
- Creating a brand that appeals to the customer (shoe care stores, department stores) as well as the end user
- Integrating the branding into multiple packaging types and orientations
- Working with multiple vendors with varying artwork requirements
- Designing for multiple color spaces and achieving color match on myriad substrate types, ranging from aerosol cans to paper boxes
- Creating innovative solutions for budgetary restrictions
We developed new packaging designs that unified the brand and emphasized the company’s shoe care experience. Each category was color-coded (i.e. leather care, suede care) for the end user’s benefit.
We also created a brand standards manual to assure brand unity when Justin Blair & Company is developing future products.
How did we do?
Overall, the product line has experienced a large increase in interest and sales, with some customers purchasing products they’ve never bought before. In fact, the Ralyn Suede Care Kit (shown above at right) experienced a huge jump in sales, with 2-week totals exceeding the previous year’s totals.
My book Typography in the City: Volume 1: West Loop made Creative Bloq’s list of The Best Typography Books of 2012!
The self-published book features photographs of found typography from my West Loop neighborhood in Chicago, including building signage, street signage and “guerrilla typography.” Typography in the City: Volume 1 is available as a printed book and eBook.
Get a sneak peek
See an online preview of Typography in the City: Volume 1 here.
Visit the Typography in the City blog and read the inspiration behind this project.
Hooray for urban typography!
I’m excited to share that my “type-spotting” blog Typography in the City and the related book were mentioned in two places yesterday.
Bill Motchan, writer of the Chicago Journal’s ‘West Loop Wanderings’ blog posted an article about my inspiration for Typography in the City—including a photo of one of my favorite West Loop typography spots. Read the Chicago Journal article.
My self-published book, Typography in the City (based on the blog) was featured on Creative Bloq, a blog that delivers a daily dose of design tips and inspiration. Read the Creative Bloq post.
Thanks Chicago Journal & Creative Bloq for spreading the word about urban typography!
Today is my 12th business anniversary. So much has happened in 12 years. I’ve changed offices several times. Worked on a variety of projects. Met new clients and worked with long-term clients.
What have I learned in 12 years?
- It’s OK to ask for help. It’s hard to grow your business if you try to do it all.
- Keep challenging yourself. I feel lucky that whenever I get comfortable with my workload, something new comes my way that either challenges my way of thinking or encourages me to learn a new skill.
- Pay yourself first. Whether it’s for taxes or a vacation, it’s wise to set aside part of your earnings.
- Have patience. Some opportunities needs more time to develop.
- Find a creative outlet. I’m always creating side projects (or businesses) to challenge myself creatively. In the process, I inevitably learn something new I can apply to my client work. (my latest project: typebaby, a line of typographic baby goods)
- Learn how to manage the ebb and flow. Not receiving a weekly paycheck means you have to learn to ride the wave. In my case, it means socking away money and keeping a budget.
- Backup your files. Having survived several hard drive crashes, I swear by keeping a regular backup system (or several).
- Say thank you. I send thank you cards to my clients and vendors on a regular basis. I genuinely appreciate them and want them to know.
- Reach out to someone you don’t know. It may be a speaker at a conference, an author or someone you met networking. Reaching out and making new connections has helped me grow my business in amazing ways.
- Admit mistakes. It’s better to fess up than look for an excuse.
- Take a break. Less overtime hours mean less burnout and more creativity.
- Congratulate yourself. Every year on my business anniversary, I reflect on the past year and celebrate my achievements. With a glass of wine, of course!
Clockwise from left: Tribe Wellness logo, Worksheet, One-Sheet Promo, Program Logo and Icons
I recently worked with a client launching a new business. Not only do I love working with up-and-coming businesses, but it was wellness-related to boot!
Started by wellness coach Amy Nadelen, Tribe Wellness offers health coaching for families. Their mission is to tackle the issue of childhood obesity from a holistic perspective, offering tools and support to the entire family.
My client liked the idea of using a Tree of Life—a traditional symbol of interconnectedness—so I used that in my initial design concepts. It was eventually chosen as the final, but I also explored a simpler tree motif (signifying strength/family) and a subtle “tribal” design.
Once the logo was designed, I designed promotional materials, a One-Sheet Promo and “RX Pad” (for doctor’s offices), as well as a Program Workbook template.
- Creating a logo and overall identity that would incorporate the three components of “Our Healthy Tribe,” their coaching program (learn/grow/discover)
- The logo’s graphic elements were successfully “dissected” to create three program icons
- A logo for “Our Healthy Tribe” was created from the main logo, to strengthen the overall branding
- After lots of tree research, the final logo was hand-drawn, scanned and redrawn in Illustrator
- The Tribe Wellness website was created by my friends (and website hosts) Tasty CMS!
See examples of all of the Tribe Wellness materials here.
The inspiration for my revamped blog (of course, modeling one of Mama’s onesie designs!)
Or should I say, a new voice for my blog. As many of you know, I had a baby boy a little over a year ago. Since then, my life has changed in so many ways—including the focus of my blog.
Many of my posts now incorporate the knowledge and inspiration I have gained through motherhood, so I decided to rebrand accordingly.
My “new” blog titled biz mama still includes my insight on creative small business and marketing, but it will also feature regular interviews, chats and guest posts—including input from other working mamas.
New regular columns:
- Biz mama: Insight and inspiration from mamas getting’ it done.
- Small biz spotlight: Getting to know a fellow small business owner.
- Industry insider: Short chats with others in the creative industry.
- Client stories: A brief interview with one of my clients.
I’ve always felt the best way to gain inspiration and knowledge is to collaborate with others, so I look forward to collaborating with other biz mamas and small business owners on my “new” blog.
Interested in being a featured biz mama, small business or industry insider?
Email me for info and the current schedule.
Art Lakeview event brochure, postcard and social media logo
For the second year in a row, we worked with the Lakeview Chamber to create promotional materials for Art Lakeview: A Pop-Up Art Experience. This annual “strolling gallery” allows people to experience the Chicago neighborhood through local artwork: the artists hang their work in retail shops on Southport and Lincoln Avenues.
We created the branding for Art Lakeview last year, but this year’s promotional materials needed to be updated to reflect event changes. We designed an event brochure, postcard, poster, banner, print ad and artist cards, as well as a logo variation for social media use. See all the promotional materials here. One of the challenges was showing the artists’ work and corresponding retail locations in the event brochure without using an actual map.
The event was a success and brought many new visitors to the neighborhood.