April 19, 2018

Q is for quote (or pull quote)

Filed under: Design & Art — Tags: , , , , — lidia @ 10:00 am

A to Z of Design: Q is for Quote

A pull quote is a quote or excerpt “pulled” from the main text to set it apart or highlight it in some way. Pull quotes are usually styled differently (i.e. bold, italic, color) and larger in size to stand out from the body text. They are commonly used in magazine and brochure design.

A pull quote may be a sentence that has been removed from the main text, or one that has been repeated for emphasis.

Personally I’m a big fan of pull quotes, especially in blog posts. They help to keep the reader’s interest and move the eye along the page.

See all of the A to Z of Design posts here.

April 18, 2018

P is for print

Filed under: Design & Art — Tags: , , , , — lidia @ 10:10 am

A to Z of Design: P is for print

Print is not dead! In fact, there are more ways to print affordably now than in the past.

Offset printing is a method that transfers ink from a plate to a rubber blanket then to paper using a different printing plate per color. It is best used when precise color and print quality are needed. If Pantone colors are used in a design, offset printing will assure the most accurate color match.

Digital printing is method where a digital-based image is printed directly to paper (or another substrate such as plastic or metal). It is useful when quantities are low or a quick turnaround is needed, as there isn’t as much set-up required as for offset.

Letterpress printing is a type of relief printing where an inked raised surface (printing plate) is pressed down onto paper in a printing press. This results in a slight indentation of the paper, so heavier and higher-quality paper stock should be used. Letterpress is best used for fine line work and typographic designs.

See all of the A to Z of Design posts here.

April 17, 2018

A to Z of Design: O is for orphan

Filed under: Design & Art — Tags: , , , — lidia @ 10:00 am

An orphan is a word or short line of text that appears by itself at the top of a column (i.e. when a paragraph flows onto the next column). Similarly, a widow is a word that appears by itself at the bottom of a text block or paragraph.

It’s always a good idea to manually adjust a text layout to avoid orphans and widows as they can distract the reader and create spacing issues.

See all of the A to Z of Design posts here.

April 16, 2018

A to Z of Design: N is for negative space

Filed under: Design & Art — Tags: , , , , , , — lidia @ 10:00 am

A to Z of Design: N is for negative space

Also called “white space,” this refers to the areas of a design that are empty, or don’t contain any design elements. Negative or white space gives a design “breathing room.” Using adequate negative space allows design elements to stand on their own, prevents a design from looking cluttered, and helps to guide the viewer’s eye successfully around the design.

See all of the A to Z of Design posts here.

April 14, 2018

A to Z of Design: M is for monochrome

Filed under: Design & Art — Tags: , , , , , , — lidia @ 10:00 am

M is for monochrome

Monochrome refers to a design that only uses one color, or shades of one color. A grayscale (or black-and-white) design is considered monochrome, as well as a design printed using one Pantone color (see example above). Monochrome designs are sometimes chosen to keep printing costs down as only one ink color (and related printing plate) is required.

See all of the A to Z of Design posts here.

 

April 13, 2018

A to Z of Design: L is for leading

Filed under: Design & Art — Tags: , , , — lidia @ 10:00 am

L is for leading

Leading is a typesetting term that refers to the vertical space between lines of text. Leading is measured from baseline (the line the text rests upon) to baseline and is calculated in points, i.e. 12 point leading. Leading is used to avoid letterforms from touching and to make text more legible, especially in large blocks of type. The term leading comes from the early days of metal typesetting when small strips of lead were inserted between lines of type.

See all of the A to Z of Design posts here.

April 12, 2018

A to Z of Design: K is for kerning

Filed under: Design & Art — Tags: , , , , , — lidia @ 10:00 am

A to Z of Design: K is for kerning

Kerning refers to the space between characters (letters, numbers, etc.) as well as the process of adjusting that space to make words more legible or pleasing to the eye. Most fonts require at least some kerning to avoid awkward gaps or spaces. These gaps are more apparent in larger text such as headlines.

Kerning is more art than science. A designer usually adjusts a word’s kerning by sight rather than specific measurements. Bad kerning is usually a designer’s biggest pet peeve.

See kerning in action in my Kerning Design Demo:

April 11, 2018

A to Z of Design: J is for juxtaposition

Filed under: Design & Art — Tags: , , — lidia @ 10:00 am

A to Z of Design: J is for juxtaposition

Juxtaposition is the art of placing design elements close to each other with the intention of creating visual interest or contrast. The design elements may be similar to each other or jarringly different. The goal is to create a situation that will draw in and engage the viewer.

See all of the A to Z of Design posts here.

April 10, 2018

A to Z of Design: I is for indicia

Filed under: Design & Art — Tags: , , , , , , — lidia @ 10:00 am

A to Z of Design: I is for indicia

An indicia is an imprint on a mailpiece, that is instead of a stamp, indicating that postage has been paid. All pieces in a permit imprint mailing must be the same weight. The mailer must submit forms and a fee to the Post Office where the pieces will be mailed.

TIP: Many print vendors handle this as part of their mailing and fulfillment services.

For more info, see this USPS Quick Service Guide on permit imprints.

See all of the A to Z of Design posts here.

April 9, 2018

A to Z of Design: H is for hierarchy

Filed under: Design & Art — lidia @ 10:00 am

H is for hierarchy

An important principle of graphic design is visual hierarchy. It communicates to the viewer the importance of each element in relation to the rest. Elements with more importance are made bolder in size, weight or color. Items are also arranged on the page according to their importance to the reader or viewer.

See all of the A to Z of Design posts here.

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